Rogers unwavering in position on AWS spectrum auction policy TORONTO, June 27 /CNW/ - Rogers today submitted its reply comments to Industry Canada regarding the AWS Auction policy. Rogers stands firm on its position that the mobile wireless industry is the most dynamic segment of the Canadian telecommunications market. Highlights of Rogers' comments include findings from a new pricing study conducted by Analysys Consulting (1) entitled "Talk is cheap in Canada" demonstrating that the current wireless system in this country delivers great value to Canadians. In most cases, a Rogers subscriber pays 29% - 35% less in Canada for their wireless service, than if they bought the same service in the United States. "This study proves our position that Canadians are getting great pricing and value for their wireless services", said Ted Rogers, CEO Rogers Communications Inc. "We continue to welcome new competition on fair and equitable terms, no subsidies, no set asides, no government intervention. To claim that incentives are required to assist new entrants to participate in the auction process is ridiculous and flies in the face of any reasonable analysis of the market."1. "Talk is cheap in Canada: an inter-country comparison of mobile wireless prices: Report for Rogers Communications", Analysys, June 25, 2007About Rogers Wireless Rogers Wireless Inc. is Canada's largest wireless voice and data communications services provider with offices in Canadian cities across the country, more than 6.9 million customers and two powerful brands: Rogers Wireless and Fido. Rogers Wireless, which operates Canada's largest and most reliable integrated wireless voice and data network, providing advanced voice and wireless data solutions to customers from coast to coast, is Canada's only carrier operating on the GSM/GPRS technology platform, the world standard for wireless communications technology and the only technology that enables roaming around the world in over 185 countries. The company is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RG), a diversified Canadian communications and media company. For further information, please visit www.rogers.com.