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One Year Later: Rogers Media Recognizes Fort McMurray with Special TV, Radio & Digital Coverage on May 3

May 1, 2017

EDMONTON (May 1, 2017) – One year after Alberta’s largest wildfire and the costliest disaster in Canadian history, Rogers Media remembers the Fort McMurray wildfire evacuations with stories of recovery and healing.  Full-day multiplatform coverage airs May 3 on City, Rogers tv, and Rogers Radio, with additional digital content on Maclean’s, Today’s Parent, and MoneySense.

A vital part of the local community during the 2016 crisis, Rogers Media outlets – including local stations 97.9 ROCK and COUNTRY 93.3 – reported on the disaster with critical updates to keep residents safe and Canadians informed.

As Fort McMurray marks the occasion with dawn-to-dusk community activities, including a pancake breakfast and evening BBQ, Rogers Media will be live on location to bring Canadians coverage of the day:

  • LIVE ON LOCATION:  Live reports from Fort McMurray’s community events at Snye Park, beginning at 5:30 a.m. MT, with City’s Breakfast Television (Calgary), live radio broadcasts throughout the day on 9 ROCK, COUNTRY 93.3, and 660 NEWS. Coverage continues with live reports from Fort McMurray on City and Rogers tv stations in Toronto, Vancouver, Winnipeg, and Newfoundland, plus Rogers’s news radio stations.
  • SPECIAL PRESENTATION:  City (Edmonton and Calgary) presents a one-hour special The Healing of Fort McMurray at 5 p.m. MT. The special explores the aftermath of the crisis one year later, including the psychological impact, the effect on the local economy, how millions of dollars in Red Cross donations are aiding recovery, how Fort McMurray firefighters are helping the community heal, and plans to rebuild the city and forge a new identity. The Healing of Fort McMurray will also stream live at macleans.ca.
  • NEWS RADIO:  Features on city infrastructure and planning new emergency routes, the impact on non-profit and charitable organizations, and the Métis after the loss of their headquarters in the fire will air throughout the day on Rogers Media’s news radio network, including 660 NEWS.
  • DIGITAL CONTENT:  On Rogers Media’s digital platforms, Maclean’s tracks down the people profiled in the iconic “what they carried” photo essay, digs in deep on before-and-after images of the town, offers an in-depth feature on the oil boom in the aftermath of the fire, and revisits its award-winning coverage from the fire itself. Readers will find all of this on a special Maclean’s hub page, which will also gather content from across digital publishing and broadcast, including MoneySense exploring home insurance in an age of climate change and severe weather events; and Today’s Parent offering a guide on how to help children cope with major life changes, and a first-person story about how for at least one Fort McMurray resident, the fire was far from the end of the world.

Rogers Media covers Alberta with four TV channels (City Edmonton, City Calgary, OMNI Edmonton, and OMNI Calgary); plus 14 news, music, and sports radio stations – including 97.9 ROCK and COUNTRY 93.3 based in Fort McMurray. With 18 Rogers Media outlets in the province, Rogers is an important part of the community.

For more information about Fort McMurray’s community events, including the pancake breakfast and BBQ, please visit the Regional Municipality of Wood Buffalo news room.

About Rogers:
Rogers is a leading diversified Canadian communications and media company that’s working to deliver a great experience to our customers every day. We are Canada’s largest provider of wireless communications services and one of Canada’s leading providers of cable television, high-speed Internet, information technology, and telephony services to consumers and businesses. Through Rogers Media, we are engaged in radio and television broadcasting, sports, televised and online shopping, magazines, and digital media. Our shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).

Media Contact:
Jodi Cook, [email protected], 647-227-2374