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Product of the Year Canada Announces the Best in Innovation 2012: Which Products Made the List?

The results are in: Canadian consumers have cast their votes for the
2012 Product of the Year awards

TORONTO, April 3, 2012 /CNW/ – Consumers are having their say today as
the winners of the third annual Product of the Year Canada awards are
unveiled. From eco-friendly products to yogurt, cakes and credit cards,
the 14 winners are from various categories. The one thing they all have
in common? Innovation.  

“Many winning products are a direct result of the manufacturers
listening to what consumers want and delivering creative, innovative
solutions,” says Sandra Parente, Program Director, Product of the Year.

The winning products were selected following a national survey of almost
5,400 Canadian consumers in 14 categories. “The recognizable seal of
approval from these consumer-choice awards provides guidance to
Canadians faced with so many choices when they shop,” added Parente.

Product of the Year Canada 2012 winners

The awards are not limited to specific categories and reflect consumer
products available at both retail and online. The 2012 winners are:

  • Astro Biobest Probiotic Drinkable Yogourt w/Plant Sterols
  • Astro Original Greek Yogourt
  • Astro Original Yogourt
  • BlueWater Seafoods Simply Bake
  • Cadbury Pieces
  • Cascades Defensia Dry Antibacterial Hand Towel
  • Cascades Enviro Ultra Bathroom Tissue
  • Dole Fruit’n Crisp™
  • Essilor Optifog Lenses
  • La Crème Cow™ de la vache (MC)
  • La Rocca Creative Cakes
  • Pepperidge Farm Goldfish Grahams
  • Smirnoff Premium Vodka Mixed Drinks

For the past two decades, the Product of the Year title has been the
gold standard for consumer-voted product innovation for hundreds of
brands worldwide. In Canada for the third year, it provides guidance to
consumers on what other consumers view as innovative and worth buying.

Product of the Year research
From February 3 to 24, 2012, an online survey was conducted among 5,394
randomly selected Canadians who are responsible for a portion of their
total household shopping. The survey measured audience perception of
various brands as well as analyzed buying behaviour of the Canadian
consumer. The margin of error—which measures sampling variability—is
+/- 1.3%, 19 times out of 20. The results have been statistically
weighted according to region and gender. Discrepancies in or between
totals are due to rounding.  

For more information on Product of the Year Canada and this year’s
winning products, visit  

About Product of the Year Canada
Product of the Year is the broadest category distinction award for
consumer products that rewards innovation, is voted on by consumers,
and has global recognition. Established in France over 24 years ago,
this consumer-driven award is presented annually in over 28 countries,
including the U.S., the U.K., Brazil, Italy, Australia, South Africa,
India and Canada. Product of the Year invites a representative panel of
over 5,400 Canadian consumers across the country to vote on products
that demonstrate innovation in design, function and/or packaging, via
an online survey conducted by Rogers Connect Marketing Research group.

About Rogers Connect Market Research group
Rogers Connect Marketing Research group is the only one of its kind in
North America. A full custom research group embedded within Rogers
Publishing Limited, it conducts both qualitative (focus groups,
roundtable discussions, advisory boards) as well as quantitative
survey-based research (online, telephone, direct mail). Rogers Connect
Marketing Research group comprises a unique team that provides clients
with unmatched research capabilities. Along with the reach of Rogers
Publishing, they are able to uncover insights to address their clients’
business needs and then communicate those insights to the clients’
target customers.