PROFIT magazine presents tried and true strategies from entrepreneurs who've made it through tough timesTORONTO, Feb. 18 /CNW/ - For many small business owners, this is a time of uncertainty and high anxiety. But as much as the current economic climate leaves many wondering how their businesses will survive and grow, there are those who have conquered other economic storms and can offer perspective, hope and solid advice. Entrepreneurs featured in the latest issue of PROFIT who've been through a downturn, fought back and won include: Jim Treliving (Boston Pizza), Joseph Mimran (Joe Fresh Style), Jonathan Carroll (itravel2000), Rita Tsang (Tour East Holidays) and David Cynamon (K2 Pure Solutions and co-owner of the Toronto Argonauts) and more. Whether they were affected by the 1981-82 recession, the post-9/11 downturn, the tech crash or the 1990-91 recession, they are all here today stronger than ever. Some of their strategies? Pay cuts for executives; getting suppliers to extend payables; hanging on to top clients through superior service; investments in marketing; and other innovative initiatives.PLUS: More of PROFIT's Help for Hard Times: - Coping with employee survivors - Growth tips for franchisors - Low-cost marketing - Finding cash in the crunch - Investing during a recessionAlso in the latest issue of Profit, on sale now: THE SEVEN NEW TRUTHS ABOUT YOUR CUSTOMERS The customer really is king. Several economic and technological forces are propelling a revolution in consumers' expectations and empowering them to find better service, price and selection with little or no effort. To continue to prosper in today's marketplace, you need to understand how this revolution has created the seven new truths about your customers-and how you can employ just a few simple tactics to satisfy their fast-rising demands. SELLING YOUR BABY The sale of your company will be one of the most emotionally draining experiences of your life. Here's what to expect, and how to ensure that your feelings don't leave you with a bad deal-or none at all. PLUS: The three most common delusions of sellers. About PROFIT PROFIT: Your Guide to Business Success is Canada's preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For more than 25 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it's a timely and reliable source of actionable information that helps them increase their revenues, boost their profitability and get the recognition they deserve for generating positive economic and social change. Published six times a year by Rogers Publishing Ltd., PROFIT is distributed almost exclusively to the chief executives of companies with five to 250 employees and annual revenue of $1 million to $25 million, reaching more than 300,000 readers across Canada. Visit PROFIT online at http://www.profitmagazine.ca.