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Rock 105.3 launches today in Medicine Hat

    MEDICINE HAT, AB, Feb. 25 /CNW/ - Rogers Broadcasting today launched FM
radio station Rock 105.3 in Medicine Hat, Alberta. The station is the first
rock station in the local market and will feature artists such as Red Hot
Chili Peppers, Nickelback, ACDC and Tom Petty and the Heartbreakers.
    In order to accelerate the launch of this newly licensed station, Rock
105.3 will initially broadcast from a "boom box" and trailer from the Trans
Canada Highway. A permanent facility will be secured in the future. Rogers has
appointed Rogers' broadcasting executive and Alberta native, Tony Marsh, as
General Manager.
    "We're excited to bring the rock radio format into the Medicine Hat
market," said Tony Marsh, general manager of Rock 105.3. "We believe our
station will offer listeners an incredible alternative to what is currently
available today." The station will launch without announcers on its first day.
    With the addition of Rock 105.3, Rogers now has 12 radio stations in
Alberta and 52 stations across the country.

    Rogers Broadcasting is part of Rogers Media, a division of Rogers
Communications (TSX: RCI; NYSE: RCI). Rogers Media operates Rogers
Broadcasting and Rogers Publishing. Rogers Broadcasting has 52 AM and FM radio
stations across Canada. Television properties include 5 Citytv stations as
well as the OMNI multicultural television stations. Rogers Sportsnet, Canada's
live event leader, offers viewers five channels and Sportsnet HD and the
Shopping Channel is a televised and Internet shopping service. Rogers
Publishing produces many well-known consumer magazines such as Maclean's,
Chatelaine, Flare, L'actualité and Canadian Business, and is the leading
publisher of a number of industry, medical and financial publications. All
media properties are integrated with their own popular web sites. Rogers Media
also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a year-round
sports and entertainment facility.