Rogers and Microsoft Transform the TV Experience
Rogers On Demand app coming to Xbox 360
TORONTO, Dec. 5, 2011 /CNW/ – Rogers Communications Inc. announced today
that the Rogers On Demand app on Xbox 360 will be coming to the newly
designed Xbox LIVE dashboard this holiday season. The app is the first
time Rogers On Demand will be available on a gaming console, and is
just one of many new TV innovations expected from Rogers in the next
few months.
The app, free for Rogers customers, will include over 1,000 hours of
video content at launch and be available through the Xbox 360 LIVE Gold
subscription. With built-in Kinect technology, entertainment is now
more intuitive, instantly searchable and enjoyable in extraordinary new
ways from a single device — Xbox 360.
“Over half of all Canadian households own Internet-capable gaming
consoles and they’re using them for more than just gaming,” said David
Purdy, VP Video Products, Rogers Communications Inc. “We’re delighted
to join forces with Microsoft and give our customers access to
world-class TV entertainment anytime they want it on the popular Xbox
console.”
“Xbox and Rogers On Demand share a common vision, to transform and
enhance the entertainment experience on TV,” says Glenn Purkis, Product
Manager, Xbox LIVE. “We’re thrilled to host the Rogers On Demand app on
Xbox LIVE and offer our members access to great content in a more
social and personal way with voice and gesture controls through the
power of Kinect and Bing.”
Rogers postpaid wireless, home phone and Internet customers can catch-up
on shows from Citytv, CBC and CBC News Network, watch movie trailers
and more. Rogers customers can also catch-up on all four seasons of Mad
Men. Rogers cable TV customers have access to premium channel
programming that they subscribe to through their existing cable
package. The app is downloadable through the Xbox LIVE dashboard with
an Xbox 360 LIVE Gold subscription.
About Rogers Communications Inc.:
Rogers is a diversified public Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high speed internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, and sports entertainment.
We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and
RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further
information about the Rogers group of companies, please visit www.rogers.com.
Video with caption: “Video: Rogers On Demand on XBOX 360”. Video available at: http://www.youtube.com/watch?v=czGebFCMcsw