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Rogers and Rainmen partner to improve fan experience

July 30, 2009

News Releases

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    HALIFAX, July 30 /CNW/ - Rogers Wireless announced today a two-year,
premier title sponsorship agreement with the Halifax Rainmen. The sponsorship
agreement will enable Rogers to support the Rainmen's community involvement at
schools, basketball camps and store locations in addition to game execution
opportunities including Rogers contesting, Rogers Zone and brand recognition
resulting in more excitement at home games for fans and players of the Premier
Basketball League.
    "We're so pleased to have this dynamic opportunity and to have the
support of these great players and the Halifax community." said Susan Gordon,
Vice President, National/Regional Marketing, Rogers Wireless. "Rogers is
committed to providing customers with access to things that matter most to
them and as title sponsor of the Halifax Rainmen we have the opportunity to
improve the circumstances for some local youth and create a fun fan
experience. The next two years will be very exciting for Rainmen supporters as
the team climbs to new heights and we are pleased to be a part of it."
    The announcement was made at the 2009 Rainmen Summer Skills Camp where
area youth develop their skills with Rainmen coaching staff and player Eric
Crookshank. Rogers sponsored eight youth from the St. Andrews Community Centre
in Halifax to participate in the camp.
    "Rogers continues to display its commitment to sport in Halifax and the
Rainmen organization," said Andre Levingston, owner, Halifax Rainmen. "Our
corporate partners are essential to the operation of our team and we are proud
to have Rogers as our premier title sponsor."
    Through this partnership, Rogers hopes to help the team to continue the
great work they are doing in the community, attract key talent and strive for
their first Premier Basketball League championship.

    About Rogers Wireless Inc.

    Rogers Wireless provides wireless voice and data communications services
across Canada to more than 8 million customers under both the Rogers Wireless
and Fido brands. Proven to operate Canada's fastest mobile data network as
well as the most reliable network for voice with the clearest reception and
fewest dropped calls, Rogers Wireless is Canada's largest wireless provider
and the only carrier operating on the global standard GSM and highly advanced
HSPA technology platforms. In addition to providing seamless roaming in more
than 200 countries/areas with its GSM based services, Rogers Wireless also
provides wireless broadband services across Canada utilizing its 2.5GHz fixed
wireless spectrum. Rogers Wireless is a subsidiary of Rogers Communications
Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian communications and media
company. For further information, please visit www.rogers.com.

    About the Halifax Rainmen

    Entering their third season The Halifax Rainmen are in preparation mode,
recruiting players and signing partners. Led by Detroit native and now Halifax
resident, Andre Levingston, this team is showing it has the tenacity to
overcome all challenges and become a permanent fixture in downtown Halifax, as
Nova Scotia's only professional basketball team./NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/