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Rogers and Scotiabank Sign Six-Year NHL Media Sponsorship Agreement

May 28, 2014 News Releases


– Scotiabank becomes title sponsor of Wednesday Night Hockey, a presenting sponsor of Sunday Night Hockey, and a sponsor of Hockey Night in Canada –



TORONTO, May 28, 2014 /CNW/ – Rogers and Scotiabank today announced a six-year NHL sponsorship agreement, engaging consumers through grassroots initiatives, storytelling, and innovation while delivering significant multiplatform brand exposure across Rogers’s suite of media assets.  The long-term deal, which begins with the 2014-15 season and runs through 2019-20, will be a significant cornerstone in bringing the best hockey experience to Canadians.

“Hockey matters to Canadians, and it matters to us,” said Scott Moore, President of Sportsnet & NHL Properties.  “Scotiabank has a tremendous tradition of supporting the NHL and grassroots hockey across Canada. They are passionate about our communities and are aggressive on innovation. This partnership is a continued strategic association with the sport Canadians love, and we look forward to taking fans on this exciting journey.”

“Scotiabank is thrilled to partner with Rogers to unite and share stories of communities across Canada through our passion and love for hockey,” says John Doig, Scotiabank’s Senior Vice President & Chief Marketing Officer. “We believe in the values of teamwork and camaraderie that hockey teaches, and we’re excited to be teammates to reach more hockey-loving customers.”

Details of the sponsorship deal include:

  • Title sponsor of Scotiabank Wednesday Night Hockey on Sportsnet
  • A presenting sponsor of Sunday Night Hockey on City
  • Title sponsor of Scotiabank Hockey Day in Canada
  • Scotiabank sponsorship throughout Hockey Night in Canada, as well as during the Stanley Cup Playoffs and Stanley Cup Final, which includes an opportunity for Scotiabank-sponsored minor hockey teams to introduce Hockey Night in Canada every Saturday night

In addition, Scotiabank and Rogers will provide a range of fan initiatives and community programs throughout the course of the sponsorship agreement, and will work together on the development of innovative NHL content and technology.  Additional details to be announced over the coming months.

As part of the deal, Scotiabank will also leverage Rogers’s diverse portfolio of media assets for non-NHL related advertising.

This marks the first NHL sponsorship agreement since Rogers Communications secured a 12-year deal with the NHL in November 2013 for exclusive national broadcast and multimedia rights in Canada, beginning with the 2014-15 season.

About Rogers Communications
Rogers Communications is a diversified Canadian communications and media company. We are Canada’s largest provider of wireless voice and data communications services and one of Canada’s leading providers of cable television, high speed internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, sports entertainment, and digital media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information about the Rogers group of companies, please visit rogers.com.

About Scotiabank
Scotiabank is the Official Bank of the NHL®, NHL Alumni™, CWHL, Vancouver Canucks®, Winnipeg Jets®, Toronto Maple Leafs®, Ottawa Senators, Edmonton Oilers® and the Calgary Flames® whose home arena is the Scotiabank Saddledome. The Bank also has a partnership with the Montreal Canadiens®. Scotiabank has a long tradition of supporting hockey in Canada from local teams and minor hockey associations to professional players and leagues. Across Canadian communities coast to coast, Scotiabank’s Community Hockey Sponsorship Program reaches out to over 5,000 minor hockey teams. To find out more about Scotiabank’s hockey programs, please visit www.facebook.com/scotiahockeyclub. Scotiabank is a leading financial services provider in over 55 countries and Canada’s most international bank. Through our team of more than 83,000 employees, Scotiabank and its affiliates offer a broad range of products and services, including personal and commercial banking, wealth management, corporate and investment banking to over 21 million customers. With assets of $783 billion (as at January 31, 2014), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS). Scotiabank distributes the Bank’s media releases using Marketwired. For more information please visit www.scotiabank.com.

SOURCE Rogers Media