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Rogers and Storm partner to improve fan experience – Basketball fans receive surprise gift to sold-out Rogers Slam Dunk Day

October 6, 2011

News Releases

SUMMERSIDE, PE, Oct. 6, 2011 /CNW/ – Prince Edward Island basketball fans scored big today when Rogers Communications announced a two-year, premier title sponsorship agreement with the Summerside Storm of the National Basketball League of Canada (NBL).

Rogers first play as the new title sponsor of the Storm was to provide Prince Edward Islanders with 4,000 complimentary tickets to Rogers Slam Dunk Day. On October 26, 2011 basketball fans will be courtside to witness all the excitement as the Summerside Storm take on the Saint John Mill Rats in the first game at Credit Union Place.

“Rogers is proud to be sponsoring the Summerside Storm in their inaugural season and giving basketball fans the opportunity to experience the exciting entertainment¬† of a live sold-out Storm game,” said Susan Gordon, Vice President of Marketing Services, Rogers Communications. “Rogers Slam Dunk Day demonstrates our commitment to the team as title sponsor and our commitment to Summerside by offering this gift to residents interested in watching their newest sports team in action.”

The sponsorship agreement will enable Rogers to support the Storm’s community involvement at schools, basketball camps and store locations in addition to game execution opportunities including Rogers contesting, Rogers Zone and brand recognition, resulting in more excitement at home games for fans and players of the NBL.

“We are thankful for Rogers and their commitment to the Storm in our inaugural season,” said Darren MacKay, Co-Owner, Summerside Storm. “We are eager to start shooting hoops and Rogers Slam Dunk Day is a great opportunity for as many people as possible to enjoy the memorable experience of a live Storm game.”

“Having Rogers as a sponsor of the Storm is a slam dunk for residents of Summerside, the team and all of its fans,” said Basil Stewart, Mayor, City of Summerside. “This is an excellent opportunity for residents to watch a professional basketball game live and support our team team as they work to bring an NBL championship to the Island.”

Coupons will be distributed  for the  Rogers Slam Dunk Day to minor league basketball players, the Boys and Girls Club and other not for profit organizations in the Summerside area, courtesy of Rogers to be redeemed for tickets at the Credit Union Place. Basketball fans can also pick up their complimentary coupons for tickets at any Rogers location in Summerside and surrounding areas.

“The upcoming season will be very exciting for Storm supporters and we are thrilled to give basketball fans the opportunity to experience the first ever regular season Summerside Storm game,” said Gordon.