TORONTO, June 5 /CNW/ - Today at 3:00 p.m. ET, Toronto listeners and
thousands more across the country via the internet, were introduced to Rogers
Broadcasting's newest radio station, KISS92.5 FM, the only "ALL HITS" radio
station in the city of Toronto.
"We did an incredible amount of research and it came back loud and clear.
It told us there was a huge unfulfilled demand for a station that would play
All Hits and nothing but today's Hits. We are encouraged by our findings that
indicate there are a large number of people who are seeking out this kind of
programming...more than we ever had thought," said Sandy Sanderson, Executive
Vice President, Toronto Radio.
Available on-air at 92.5 FM in Toronto and online at kiss925.ca, the
station kicked off its broadcast Friday at 3 o'clock with a promise to play
10,000 songs in a row with no commercial interruption, featuring artists like
Beyonce, Lady Gaga, Black Eyed Peas, Kanye West, Nickelback, Katy Perry, T.I.,
Justin Timberlake, Kardinal Offishall, Britney Spears, Ne-Yo, Kelly Clarkson
and Rihanna among others. The launch was simulcast on Rogers All-News outlet,
KISS92.5 will engage its listeners both on the air and online by taking
advantage of all the possibilities that present themselves in the new digital
world. As the station evolves, the audience will be "plugged in" through
instant messaging, Twitter, Facebook, MySpace and several other social
networking sites as well as wirelessly via texting.
On-air talent for KISS92.5 will be announced in the coming weeks, along
with details on concerts and events that will feature today's biggest hit
Added Paul Ski, CEO, Radio, "Launching this station across several
platforms will expand dramatically what we can offer our advertisers. At the
same time, we are offering a true alternative listening option for a very
dynamic sector of the Toronto population."
Rogers Broadcasting is a subsidiary of Rogers Media, a division of Rogers
Communications (TSX: RCI; NYSE: RCI). Rogers Broadcasting has 54 AM and FM
radio stations across Canada. Television properties include 5 Citytv stations
and 5 OMNI local over-the-air stations, the specialty channels Sportsnet,
Canada's live-event leader, which offers viewers four channels, including four
high definition channels, OLN, Biography, G4Tech TV, and Canada's only
televised shopping service, The Shopping Channel.