TORONTO, June 5 /CNW/ - Today at 3:00 p.m. ET, Toronto listeners and thousands more across the country via the internet, were introduced to Rogers Broadcasting's newest radio station, KISS92.5 FM, the only "ALL HITS" radio station in the city of Toronto. "We did an incredible amount of research and it came back loud and clear. It told us there was a huge unfulfilled demand for a station that would play All Hits and nothing but today's Hits. We are encouraged by our findings that indicate there are a large number of people who are seeking out this kind of programming...more than we ever had thought," said Sandy Sanderson, Executive Vice President, Toronto Radio. Available on-air at 92.5 FM in Toronto and online at kiss925.ca, the station kicked off its broadcast Friday at 3 o'clock with a promise to play 10,000 songs in a row with no commercial interruption, featuring artists like Beyonce, Lady Gaga, Black Eyed Peas, Kanye West, Nickelback, Katy Perry, T.I., Justin Timberlake, Kardinal Offishall, Britney Spears, Ne-Yo, Kelly Clarkson and Rihanna among others. The launch was simulcast on Rogers All-News outlet, 680News. KISS92.5 will engage its listeners both on the air and online by taking advantage of all the possibilities that present themselves in the new digital world. As the station evolves, the audience will be "plugged in" through instant messaging, Twitter, Facebook, MySpace and several other social networking sites as well as wirelessly via texting. On-air talent for KISS92.5 will be announced in the coming weeks, along with details on concerts and events that will feature today's biggest hit makers. Added Paul Ski, CEO, Radio, "Launching this station across several platforms will expand dramatically what we can offer our advertisers. At the same time, we are offering a true alternative listening option for a very dynamic sector of the Toronto population." Rogers Broadcasting is a subsidiary of Rogers Media, a division of Rogers Communications (TSX: RCI; NYSE: RCI). Rogers Broadcasting has 54 AM and FM radio stations across Canada. Television properties include 5 Citytv stations and 5 OMNI local over-the-air stations, the specialty channels Sportsnet, Canada's live-event leader, which offers viewers four channels, including four high definition channels, OLN, Biography, G4Tech TV, and Canada's only televised shopping service, The Shopping Channel.