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Rogers Appoints Dirk Woessner to President, Consumer Business Unit


TORONTO, Jan. 19, 2015 /CNW/ – Rogers President and Chief Executive Officer, Guy Laurence announced today the appointment of Dirk Woessner to President of the Consumer Business Unit, effective April 6, 2015.

Woessner joins Rogers from Deutsche Telekom (DT) in Germany where he is responsible for all of their sales and distribution in Germany with over CDN $25 billion in sales serving more than 39.5 million mobile, 20.8 million fixed line and 12.3 million broadband customers. Since joining DT in 2002, he has held a number of leadership positions with Telekom Deutschland and T-Mobile in the UK and Germany. Prior to DT he worked at McKinsey & Company in Munich and Madrid from 1997 to 2002, consulting to Europe’s leading telecommunications companies.   Woessner has extensive experience in the communications industry and leading a winning consumer market strategy.

“Dirk is a seasoned executive who has led large scale operations at one of Europe’s leading telecommunications providers,” said Guy Laurence.  “He brings international experience in the wireless and wireline businesses, and has proven experience operating in a highly competitive and complex environment. Dirk’s drive to win, decisiveness and operational savvy make him an excellent addition to the senior team.”

As President of the Consumer Business Unit, Woessner will be responsible for delivering the company’s Consumer business strategy, including product development, sales channel operations, pricing and customer base management. Woessner will report to CEO Guy Laurence and be a member of the Executive team. 

“I joined Rogers because of its impressive mix and breadth of products, services and networks, its focus on innovation and commitment to win with the Rogers 3.0 strategy,” said Dirk Woessner. “The Canadian consumer communications market continues to mature and I see a significant opportunity to leverage my experience from Europe working with the Rogers team to build differentiation and deliver more value for Rogers customers.”

Woessner has a Ph.D. in Chemistry from Humboldt-Universität in Berlin and a Masters in Chemistry from Technische Universität in Munich. Woessner will succeed Rob Bruce, who announced his plan to leave Rogers after more than a decade with the company.

“Rob has made a number of significant contributions to Rogers over the past 14 years and was instrumental in the growth of our wireless business,” said Laurence. “I’d personally like to thank Rob for his support and wish him the very best in his next role.” 

Rogers Communications is a leading diversified public Canadian communications and media company. We are Canada’s largest provider of wireless communications services and one of Canada’s leading providers of cable television, high-speed Internet and telephony services to consumers and businesses. Through Rogers Media, we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, sports entertainment, and digital media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).  For further information about the Rogers group of companies, please visit

SOURCE Rogers Communications Inc.

Image with caption: “Dirk Woessner, President, Consumer Business Unit (CNW Group/Rogers Communications Inc.)”. Image available at: