TORONTO, May 19 /CNW/ - Rogers for the fifth consecutive year, Rogers was
the media partner for Shelter from the Storm, Canada's largest national
campaign to end violence against women.
Rogers' support of the initiative included donations of print,
television, online and radio advertising, and culminated in the hosting of a
live radio-thon on Rogers radio stations across Canada raising close to
$500,000.
Shelter from the Storm is an initiative of the Canadian Women's
Foundation and supports over 450 shelters for abused women across Canada, as
well as violence prevention programs that are breaking the cycle of abuse.
Rogers matched donations for a two-hour period during the radio-thon,
generating $20,000 in additional funds for the campaign.
"We are overwhelmed by the support and donations received from our
listeners and advertisers," said Shannon Valliant, Vice President, Financial
Operations, Roger Media. "Our radio hosts and staff were committed to raising
funds for women in need and worked tirelessly to make this event a success. I
would like to express a sincere thank you to everyone who engaged in this
important initiative to help change lives."
"For far too long domestic violence has been shrouded in silence," said
Beverley Wybrow, President and CEO of the Canadian Women's Foundation. "Thanks
to Rogers, we are giving voice to thousands of women and children across
Canada who have been affected by violence and we are one step closer to ending
violence against women for good."
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 54 AM and FM radio stations across Canada. Television
properties include 5 Citytv stations as well as five OMNI multicultural
television stations. Rogers Sportsnet, Canada's live event leader, offers
viewers four channels and Sportsnet HD and the Shopping Channel is a televised
and Internet shopping service. Rogers Publishing produces many well-known
consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and
Canadian Business, and is the leading publisher of a number of industry,
medical and financial publications. All media properties are integrated with
their own popular web sites. Rogers Media also owns The Toronto Blue Jays
Baseball Club and Rogers Centre, a year-round sports and entertainment
facility.
