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Rogers and Baseball Canada Partner to Grow and Celebrate the Game From Coast to Coast


– Three-year agreement includes sponsorship of Team Canada ahead of the World Baseball Classic –

– Rogers and Sportsnet partner with Toronto Blue Jays on Canada Baseball Day, July 30 –

– Rogers, Sportsnet and the Blue Jays launch new baseball campaign –


TORONTO (March 3, 2017) As Canada’s national baseball team begins its World Baseball Classic run, Rogers and Baseball Canada today announced a three-year partnership to grow the game nationwide. The landmark agreement comprises sponsorship of Team Canada (including junior national, senior national, and women’s national teams) and content creation opportunities for Rogers and Sportsnet.

“Baseball matters to Canadians, and we are committed to connecting fans to the game they love,” said Dale Hooper, Chief Brand Officer, Rogers. “This partnership gives us another opportunity to elevate the sport in new and innovative ways, while celebrating its growth across the country.”

“Baseball Canada is thrilled to partner with Rogers on these initiatives to help grow our sport from coast-to-coast,” said Jason Dickson, President, Baseball Canada. “Having the support of a brand like Rogers will bring our organization to a whole new level and further solidify baseball as the summer sport of choice for Canadians.”

To help elevate the game, Rogers and Sportsnet will team up with the Blue Jays for enhanced Canada Baseball Day events on Sunday, July 30.  Canada Baseball Day will be a celebration of the sport across the country – in broadcast on Sportsnet, at the stadium, and on fields across the nation – and marks the culmination of month-long Canada 150 festivities taking place at Rogers Centre™. The events will also showcase noteworthy coaches and players from across Baseball Canada leagues. Additional details to be announced at a later date.

“Sportsnet is the exclusive home of everything Blue Jays and the destination for baseball content in Canada,” said Scott Moore, President, Sportsnet. “Our involvement in Canada Baseball Day and this partnership delivers opportunities for us to tell stories about the next generation of Canadian baseball stars and support them while they grow as athletes from minor to major leagues.”

To highlight its ongoing commitment to the sport and a genuine love of the game, Rogers, Sportsnet and the Blue Jays are launching their spring baseball campaign today with a 120-second tri-branded spot. The campaign showcases Canada’s passion for the game, celebrates home-grown baseball stories and highlights why this sport is so ingrained in Canadian culture. The spot, along with two 30-second versions, will run across the Rogers Media suite of assets and in digital media channels leading into the Blue Jays home opener on April 11 and throughout the season.

Click here to watch Rogers/Sportsnet/Blue Jays launch spring baseball campaign

Sportsnet will broadcast 29 games of the 2017 World Baseball Classic, including all Team Canada games and the playoffs, on Sportsnet and Sportsnet NOW with additional coverage on the Sportsnet Radio Network and Sportsnet will also deliver all 162 Blue Jays regular season games, plus the MLB post-season. For full details on World Baseball Classic and ongoing Blue Jays spring training action, visit




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About Baseball Canada
Federally incorporated in 1964 as the Canadian Federation of Amateur Baseball, Baseball Canada is the national governing body for baseball in Canada and is made up of 10 provincial associations representing players, coaches and umpires nationwide. Baseball Canada is a member of both the Canadian Olympic Committee (COC) and the World Baseball Softball Confederation (WBSC). It is funded and recognized by Sport Canada and Heritage Canada, and is recognized by Revenue Canada as having charitable status.

About Sportsnet
Sportsnet is Canada’s #1 sports media brand, connecting Canadian sports fans to their favourite teams and athletes.  Delivering storytelling on a local, regional, national and global level, the multiplatform brand consists of Sportsnet,, Sportsnet 590 The FAN, Sportsnet 960 The FAN, Sportsnet NOW, and the Sportsnet app.  Sportsnet consists of four regional channels (Sportsnet East, Ontario, West and Pacific), and the nationally-distributed Sportsnet ONE, Sportsnet 360, and Sportsnet World.  Sportsnet is the official Canadian NHL national multimedia rights holder, and is also the official regional television broadcast rights holder for the Calgary Flames (including radio rights on Sportsnet 960 The FAN), Edmonton Oilers, Toronto Maple Leafs (including radio rights on Sportsnet 590 The FAN), Vancouver Canucks and Montreal Canadiens. Sportsnet also has exclusive TV & radio coverage of all 162 Blue Jays games, as well as other MLB games, Toronto Raptors, NBA, Grand Slam of Curling, Rogers Cup, CHL, Thursday Night Football, IndyCar, and extensive soccer programming including Premier League, Bundesliga, FA Cup and 2018 FIFA World Cup European Qualifiers.

Media Contacts:
Sónia Brum, Rogers,, 647.338.7381
Adam Morissette, Baseball Canada,, 613.748.5606