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Rogers Business Solutions Launches Next Generation IP Voice Solution for Enterprises

SIP Trunking Now Available to Canadian Enterprises

TORONTO, May 14, 2012 /CNW/ – Rogers Business Solutions announced today
the availability of SIP Trunking, a new IP-based voice solution
designed to complement its fibre-based internet and WAN connectivity
services. SIP Trunking uses Internet Protocol (IP) to provide
businesses with an alternative to traditional voice network signaling,
delivering a cost-effective solution to enterprises seeking scalable
voice services.

SIP Trunking offers a reliable method to connect business Private Branch
Exchange (PBX) systems to the public phone network using a customer’s
pre-existing private data network. Essentially, the technology allows
an office PBX system and the voice services they control to become an
extension of the IP data network.

By merging voice services with the business data network, an SIP
Trunking solution can adjust to capacity requirements by dynamically
allocating bandwidth as needed to support voice and/or data needs
during peak hours.

“Companies wishing to add capacity to their business phone networks
traditionally purchase a minimum quantity of dedicated lines or
“trunks”, in many cases forcing them to pay for more capacity than
required,” said Terry Canning, SVP, Rogers Business Solutions. “SIP
Trunking allows business operators to reduce these costs by purchasing
smaller quantities and sharing access across multiple sites. Not only
can companies “right-size” their voice solutions using SIP Trunking,
they also benefit by avoiding delays in turning up more lines as
additional physical installations are not required with the SIP
Trunking service.”

In addition to offering standard voice features typically required by
businesses, SIP Trunking also serves as a foundation for future
investments in video, mobile and productivity applications. As emerging
technologies reach the Canadian business market, SIP users benefit from
the technology’s inherent flexibility in supporting new IP-based

Rogers Business Solutions is well positioned to meet this demand with a
robust national fibre network providing a variety of leading edge voice
and data services for Canadian businesses.

Rogers Business Solutions (RBS), a division of Rogers Communications,
provides Canadian enterprises with network connectivity to support a
range of voice and data applications. Rogers Business Solutions
operates its own transcontinental network with a one hundred per cent
digital fibre optic backbone and strategic interconnect points to the
United States and overseas for seamless, cross-border and international
coverage. With an extensive customer base including commercial,
government and financial enterprises, RBS offers scalable business
communications services backed by a team of industry leading technical

For further information about Rogers Business Solutions, please visit:

About Rogers:

Rogers Communications is a diversified public Canadian communications
and media company. We are Canada’s largest provider of wireless voice
and data communications services and one of Canada’s leading providers
of cable television, high-speed Internet and telephony services.
Through its Rogers Media Inc. division, Rogers Communications is
engaged in radio and television broadcasting, televised shopping,
magazines and trade publications, and sports entertainment. We are
publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B)
and on the New York Stock Exchange (NYSE: RCI). For further information
about the Rogers group of companies, please visit