Ground-breaking agreement will deliver XM content across all Rogers
TORONTO, April 3 /CNW/ - XM Canada (TSX: XSR) and Rogers Communications
(TSX:RCI-B) today announced they have reached an agreement to provide XM
Canada content across the Rogers Wireless, Cable and Internet platforms.
The agreement is the first of its kind for Canada, as XM Canada and
Rogers will form a comprehensive partnership that brings XM programming to
Rogers customers regardless of whether they are using a wireless handset,
watching cable television or surfing the Internet.
The new Rogers-XM Canada service launched this week as part of the Rogers
VISION suite of services that provides wireless customers with an entirely new
mobile multimedia experience. On their wireless platform, Rogers is offering
customers up to 25 channels of XM commercial-free music programming, as well
as the best in comedy, sports, entertainment and talk.
"This is an incredible opportunity to expand the reach of satellite
radio," said John Bitove, Chairman and CEO of XM Canada. "With Rogers products
available throughout Canada, we will now reach more Canadians than ever
before, and this agreement provides us new avenues for awareness and revenue
"Rogers provides its customers new programming options through whatever
medium they want to experience - be it phone, television, or internet," said
Phil Lind, Vice Chairman of Rogers Communications. "In a short period of time,
XM has become a highly recognizable brand and one that our customers are
About Canadian Satellite Radio Holdings Inc.
Canadian Satellite Radio Holdings Inc. (TSX: XSR) operates as XM
Canada™ through its subsidiary, Canadian Satellite Radio Inc. XM is
Canada's premium digital audio entertainment and information company with the
best satellite coverage in the country and offering a unique lineup of premier
Canadian and international content to more than 237,500 subscribers.
XM Canada offers listeners 120 channels of unique and exclusive
programming including the most NHL™ games, PGA TOUR™ and Major League
Baseball™ coverage, the deepest play list, and news, talk, sports,
entertainment and children's programming. After this season, XM will become
the exclusive provider of NHL games on satellite radio. Acura, Buick,
Cadillac, Chevrolet, General Motors, GMC, Harley Davidson, Honda, Hummer,
Hyundai, Infiniti, Lexus, Nissan, Pontiac, Toyota, Saab, Saturn, Suzuki and
Subaru will offer XM radios in more than 115 different models of vehicles for
model year 2007.
XM has an exclusive Canadian license from U.S.-based XM Satellite Radio
Inc. (NASDAQ: XMSR), the leading satellite radio provider in the U.S. with
more than 7.6 million subscribers. XM is the exclusive music channel provider
to Air Canada. A live stream of selected XM Canada channels is available via a
three-day complimentary trial of XM Radio Online at http://listen.xmradio.ca.
To subscribe to XM Canada online or for more information about XM Canada's
programming lineup and radio choice, visit www.xmradio.ca.
To find out more about Canadian Satellite Radio Inc. (TSX: XSR), visit
our website at www.cdnsatrad.com.
About Rogers Communications
Rogers Communications Inc. (TSX: RCI; NYSE: RG) is a diversified Canadian
communications and media company engaged in three primary lines of business.
Rogers Wireless is Canada's largest wireless voice and data communications
services provider and the country's only carrier operating Canada's Most
Reliable Wireless Network on the world standard GSM/GPRS technology platform;
Rogers Cable is Canada's largest cable television provider offering cable
television, high-speed Internet access and video retailing; and Rogers Media
is Canada's premier collection of category leading media assets with
businesses in radio, television broadcasting, televised shopping, publishing
and sports entertainment. For further information about the Rogers group of
companies, please visit www.rogers.com.