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Rogers Customers Score With Live Anywhere, Anytime Access to CBC's coverage of the 2010 FIFA World Cup™ On Demand, Online and On Mobile

June 1, 2010

News Releases

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Eusebio and Soccer Fans Suit Up for Workday Match Viewing
with
Rogers On Demand Online

TORONTO, June 1 /CNW/ – Exclusively for customers, Rogers Communications
Inc. today announced it will offer three ways to watch CBC’s coverage of
the 2010 FIFA World CupTM as it happens and in replay. Rogers
will carry all 64 matches, many of which will be broadcast during the
Canadian workday, through Rogers On Demand Online, Rogers On Demand in
HD and Rogers On Demand Mobile.

Together with international soccer superstar and legend, Eusebio, Rogers
today celebrated daytime live-streaming of the 2010 FIFA World CupTM
for customers all over Canada. All matches will be broadcast in English
and a variety will be available in French, Spanish and Italian. With
nearly two-thirds of tournament matches broadcast live from South Africa
during the Canadian workday, Rogers On Demand Online will ensure Rogers
customers don’t have to miss even a second of play.

“When I played in the FIFA World CupTM, the only way to
catch the match live was to be there or plan your life around being near
a TV set. Now soccer fans can watch virtually anywhere they want,” says
Eusebio. “I am excited to be in Canada to celebrate new ways to share
the sport with Canadian fans and Rogers customers.”

“Rogers customers are passionate about soccer and for the first time,
fans can watch full matches and highlights online, on demand and on
mobile – virtually whenever and wherever they want to enjoy the game,”
says John Boynton, Executive Vice President, Marketing, Rogers
Communications Inc. “With live and replay coverage of all 64 matches in
English, French, Spanish and Italian, we’re confident all of our
customers won’t have to miss a moment of the 2010 FIFA World CupTM.”

Rogers customers have access to all of CBC’s coverage of the 2010 FIFA
World CupTM in conjunction with Radio-Canada, digital channel bold,
CBCSports.ca and Radio-Canada.ca, as well as Telelatino Network (TLN)
broadcasts of all matches in Italian and Spanish.

Rogers’ full line-up of 2010 FIFA World CupTM offerings
include:

  • Free, live-streaming and catch up of the tournament broadcast by CBC
    in English with a variety of matches available in French, Spanish and
    Italian, plus scores, schedules, game highlights, team and player
    previews and more available to Rogers customers on Rogers On Demand
    Online
    .
  • Catch up and replay every second of tournament action available on Rogers
    On Demand
    , channel 100 in both high definition and standard
    definition in English with a variety of matches available in French,
    Spanish and Italian, included with all Rogers Cable TV subscriptions.
  • All matches available for 30 days following their original broadcast
    on Rogers On Demand Online and Rogers On Demand.
  • The FIFA World CupTMDestination WAP portal,
    featuring ringtones and wallpapers, schedules and SMS alert packages,
    available free to all Rogers Wireless customers. Also customers can
    download the Rogers on Demand Mobile application to catch full
    live matches, highlights, and more available on Apple iPhoneTM
    BlackBerry® and AndroidTM devices. Customers can text
    SOCCER to 555 to gain access to the download portal. Rogers Wireless
    customers can sign up for Rogers On Demand Mobile for $5/month.
    Downloadable 2010 FIFA World CupTM content is available for
    a $10 one-time charge.
  • Real time updates on customers’ favourite teams in English, Italian
    and Spanish on Facebook and Twitter at www.facebook.com/rogersondemandonline
    and http://www.twitter.com/RODO_wc2010

Rogers customers can sign up at www.rogersondemand.com
for Rogers On Demand Online, Canada’s one-stop web destination for on
demand access to live content and a vast video library of prime time,
daytime and specialty TV, movies, sports and music videos. Available to
all Rogers Digital Cable, Rogers Wireless, Rogers Home Phone and Rogers
Hi-Speed Internet customers, Rogers On Demand Online now offers even
more programming including live sporting events, concerts and new
web-exclusive content as well as new social tools for commenting,
creating playlists and sharing. Rogers Digital Cable customers can also
join to watch many of the same subscription-based specialty channels
online as they have through their television accounts.

For full details on Rogers 2010 FIFA World CupTM offerings
and services, please visit www.rogers.com/fifaworldcup

About Rogers Communications Inc.

Rogers Communications is a diversified Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high-speed Internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, and sports entertainment. We
are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B)
and on the New York Stock Exchange (NYSE: RCI). For further information
about the Rogers group of companies, please visit www.rogers.com

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available
at http://photos.newswire.ca.
Images are free to accredited members of the media/