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Rogers customers to get the latest smartphones even faster with Rogers Next

February 19, 2014

News Releases

Customers on two-year agreements can upgrade to a new smartphone every
12 months for $0 down with no early upgrade or connection fees

TORONTO, Feb. 19, 2014 /CNW/ – Rogers customers can get the newest
smartphones even faster with Rogers Next™, an early upgrade program that will give subscribers the freedom to get
a new premium device every 12 months for $0 down, with no early upgrade
or connection fees.

“Our customers love experiencing the latest technology. They have an
insatiable appetite for staying connected, entertained and accessing
their favourite apps – all on their mobile devices,” said John Boynton,
executive vice president and chief marketing officer, Rogers
Communications. “Rogers Next ensures early adopters never miss what’s next by putting the hottest
smartphones in their hands sooner.”

Here’s how it works:

  1. When you upgrade to a new device or join Rogers as a new customer, you
    have the option to subscribe to the Rogers Next program for a monthly fee of $24.99 or  get the program with Rogers
    Device Protection Premium included for $29.99 – a device support
    service which retails for up to $11.99 per month;
  2. After 12 months, trade in your current device in good working order for
    a new smartphone of your choice that has a subsidized price of up to
    $250;
  3. You pay $0 down for the new device on a new two-year term, and your
    remaining FLEXtab™ balance and connection fees are waived;
  4. You then have the option to continue your enrolment in Rogers Next to get another new device in 12 months for $0.

At the time of upgrade, customers can choose from the largest selection
of LTE-enabled devices including next generation Android™, Apple,
BlackBerry® and Windows smartphones, all powered by Rogers LTE,
Canada’s fastest LTE network. Rogers Device Protection Premium is
recommended for protection against loss, theft and damage, and provides
added peace of mind when you upgrade with Rogers Next1.

Rogers Next will be available soon for existing and new customers. This early
upgrade program is a part of Rogers Freedom Advantage, which offers
customers data sharing, price match and free plan changes within tier.
Additionally, customers enrolled in the Rogers First Rewards™ loyalty program earn points with Rogers Next, which can be redeemed for Rogers products and services including more
wireless data, even larger discounts against device upgrades, and more.

For more information, visit redboard.rogers.com. Follow @rogersbuzz on Twitter for program updates and availability.

__________________________
1 Lost and/or stolen coverage is not available to customers in
Saskatchewan, Quebec and Newfoundland.

About Rogers Communications
Rogers Communications is a diversified Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high speed internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, sports entertainment, and
digital media. We are publicly traded on the Toronto Stock Exchange
(TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
For further information about the Rogers group of companies, please
visit rogers.com.

SOURCE Rogers Communications Inc.