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Rogers debuts another North American wireless network first

First in North America to super-charge its network to maximum speeds of
    21 MbpsTORONTO, July 28 /CNW/ - Rogers Wireless today announced it has begun the
Canada-wide deployment of a 21 Megabits per second (Mbps) high-speed HSPA+
(High Speed Packet Access Plus) wireless network, following the successful
expansion and doubling of speed of its high-speed network to 7.2 Mbps last
year. Starting in August, Rogers will progressively increase wireless network
download speeds up to 21 Mbps in the Greater Toronto Area, and expand quickly
over the coming months to other cities across the country. Rogers Wireless
customers - who today already experience the fastest wireless data speeds in
Canada - will experience peak wireless download speeds that are as fast as any
available in the world. Rogers is the first wireless provider in North America
and only the sixth carrier in the world to launch HSPA+ at peak speeds of 21
Mbps, putting Canada on top of the world in technology and innovation and once
again, bringing leading-edge technologies to Canadian consumers first.
    "With the exponential growth of smartphones, application stores, mobile
Internet sticks and embedded laptops and netbooks, Canadians are embracing
wireless data and services like never before," said Rob Bruce, President,
Rogers Wireless. "The super-charged data speeds achieved with Rogers' 21 Mbps
upgrade will enable us to support more customers with the most innovative
mobile services well into the future, while our customers will experience
mobile broadband at speeds like what they experience at home and at work."
    Deploying network speeds of up to 21 Mbps launches the next evolution of
Rogers' HSPA network with technology recognized as HSPA+. The 21 Mbps network
capability will be complemented with the launch of a 21 Mbps capable Mobile
Internet stick in the same timeframe. With its coast-to-coast HSPA network,
which is proven to have the best reliability in Canada and is currently three
times faster than other competing wireless networks, Rogers continues to
remain at the forefront of offering customers best-in-class and
first-to-market technologies and products.

    About Rogers Wireless

    Rogers Wireless provides wireless voice and data communications services
across Canada to more than 8 million customers under both the Rogers Wireless
and Fido brands. Proven to operate Canada's most reliable wireless voice and
data communications network, Rogers Wireless is Canada's largest wireless
provider and the only carrier operating on the global standard GSM and highly
advanced HSPA technology platforms. As well as providing seamless roaming in
more than 200 countries around the world with its GSM based services, Rogers
Wireless also provides wireless broadband services across Canada utilizing its
2.5GHz fixed wireless spectrum. The company is a subsidiary of Rogers
Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian
communications and media company. For further information, please visit