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Rogers Digital Media Connects Consumers with Quality Brands with Launch of RDeals, Beginning Today

November 29, 2011

News Releases

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From fashion to food to fun experiences, the daily deals site brings
daily savings to Canadians

TORONTO, Nov. 29, 2011 /CNW/ – Rogers Digital Media announced today the
launch of RDeals, a new daily deals site that brings local and national
finds to Canadians for up to 90 per cent off the original price.
Beginning today, RDeals offers national deals across Canada (excluding
Quebec), as well as local daily deals to the Greater Toronto Area on
quality-branded products and services, including food, fashion,
technology, vacations, spa treatments, fitness classes, and more.

“Canadians are increasingly looking to engage with their favourite
brands through multiple digital platforms and channels.  With RDeals,
we are offering savings on top, quality brands and seamlessly
connecting customers, wherever they are, to merchants across the
country,” said Jason Tafler, Chief Digital Officer, Rogers Media Inc.
“Leveraging our robust portfolio and world-class brands, we are able to
provide our advertisers and clients with access to established and
relevant audiences.”

This new initiative enables Rogers to extend its leadership in digital
media and communications by combining online advertising with
technology solutions to connect brands and engage audiences. Through
its extensive media properties, Rogers will build on its relationships
with advertisers and partners to deliver a personalized experience to
millions of its customers.

The first national deal offered by RDeals today features: 

For $32, you can give three gifts consisting of a $25 Chapters Indigo gift card plus two magazine subscriptions from eight
Canadian publications, including Today’s Parent, Flare and Chatelaine.

Other deals to be offered in the Greater Toronto Area this month
include:

  • GreenShag: Toronto’s hippest menswear store offers a 65 per cent discount on a
    selection of their hip Canadiana and Sports Field collections of
    cufflinks
  • The Gourmet Gift Basket Store: Send a little sweetness to your friends and family with a large 17-inch
    chocolate-filled gift basket at 50 per cent off
  • Sundari Photography: Show off your picture-perfect brood in a family portrait session
    with a sought-after Toronto photographer. For $65, receive a 1-hour
    photo shoot and 75 digital prints

“As a local retailer, we’re always looking for innovative ways to bring
quality customers into our shop,” said Neil McPhedran, co-founder of
GreenShag. “We’re excited to partner with RDeals for our first deal and
look forward to engaging with their customers to drive sales traffic.”

RDeals is part of Rogers Media Inc., which represents a robust portfolio
of iconic digital brands, including Maclean’s, Chatelaine, Sportsnet,
and Citytv. Rogers Digital Media, a division of Rogers Media Inc.
offers advertisers a full range of advertising opportunities that can
be integrated across multiple media platforms to create compelling and
comprehensive campaigns.

To register for RDeals, or for more information about participating as a
merchant, visit www.rdeals.ca. Follow updates from RDeals at www.facebook.com/RDeals or www.twitter.com/RDealsToronto.

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting Ltd. and Rogers
Publishing Ltd. Rogers Broadcasting has 55 AM and FM radio stations
across Canada. Television properties include five Citytv stations, five
OMNI multicultural television stations, Sportsnet (consisting of four
regional channels and the nationally-distributed Sportsnet ONE),
and The Shopping Channel, a televised and internet shopping service.
Rogers Publishing produces many well-known consumer magazines, such as
Maclean’s, Chatelaine, Flare, L’actualité, and Canadian Business, and
is the leading publisher of a number of industry, medical and financial
publications. All media properties are integrated with their own
popular websites. Rogers Communications Inc. owns Rogers Centre
stadium, a year-round sports and entertainment facility, and is part
owner of The Toronto Blue Jays Baseball Club.

Image with caption: “Neil McPhelan, co-founder of Toronto menswear store GreenShag, displays a selection of cufflinks to be featured on RDeals.ca this week. Rogers Digital Media announced today the launch of RDeals, a new daily deals site that brings local and national finds to Canadians for up to 90 per cent off the original price. (CNW Group/Rogers Media Inc.)”. Image available at: http://photos.newswire.ca/images/download/20111129_C2105_PHOTO_EN_7524.jpg