Project delivers almost 70 kilometres of new wireless coverage along key highway corridor
Rogers has expanded 5G wireless service along British Columbia’s Highway 97 from Pine Pass to Chetwynd, improving safety and access to reliable communications for residents, workers, and travellers.
“As Canada’s most reliable 5G network, we know how important it is for customers to have reliable wireless service along remote highways,” said Mark Kennedy, Chief Technology Officer, Rogers. “This new 5G service will help keep travellers safe and connected along this stretch of Highway 97.”
Highway 97 stretches through some of B.C.’s most beautiful – and remote – terrain. Before these network expansions, long stretches of road had little to no wireless service, making it difficult for drivers to call for help during a breakdown, access navigation tools, or stay informed during emergencies such as wildfires, floods, or severe winter weather.
“Closing the connectivity gap along Highway 97 is critical for people to stay connected when it matters most—accessing emergency services, calling for roadside assistance or receiving real time updates as conditions change,” said Diana Gibson, Minister of Citizens’ Services. “The completion of this project reflects collaboration between the Province and Rogers through provincial connectivity programs—turning public investment into tangible safety and connectivity benefits for northern communities and everyone who relies on this corridor.”
“This project is another piece in improving connectivity for British Columbians and visitors travelling through our province,” said Ben Campbell, chief executive officer, Northern Development. “This particular section of highway is subject to rapidly-changing weather in the winter and welcomes many international tourists in the summer as they travel on to Mile 0 of the Alaska Highway in Dawson Creek. Improved cellular service along the route provides increased access to critical information during emergencies while also allowing people to stay in contact with family and friends during their travels.”
In 2023, Rogers turned on new 5G service on Highway 95 between Golden and Spillimacheen. These projects are part of Rogers work with the B.C. government to expand wireless service.
This expanded 5G coverage complements Rogers Satellite coverage, a first of its kind service in Canada that helps Canadians stay connected in places where traditional cellular networks don’t reach.