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Rogers Goes Yard for Blue Jays Fans with Coast-to-Coast Live Streaming of Regular Season Games

August 2, 2011

News Releases

Rogers On Demand Online and Rogers On Demand Mobile let fans get in the
game wherever they want  

TORONTO, Aug. 2, 2011 /CNW/ – Rogers Communications Inc. is giving fans
more ways to root for the Toronto Blue Jays.  Starting today, any
Rogers customer can catch live streamed Rogers Sportsnet coverage of every pitch, hit and home run of the
remainder of the 2011 Toronto Blue Jays regular season games anywhere
they want through Rogers On Demand Online and on their smartphones with
Rogers On Demand Mobile. 

The popularity of Canada’s only Major League Baseball team continues to
rise year over year.  Since the start of the 2011 season, Toronto Blue
Jays TV viewership on Rogers Sportsnet is up more than 23 per cent
nationally over 2010, with more than half a million people on average
tuning in to each and every Jays game*. 

“Today is a win for Blue Jays fans all across our great country,” said
Paul Beeston, President and Chief Executive Officer, Toronto Blue
Jays.  “Making our games available with Rogers On Demand Online and
Rogers on Demand Mobile, in addition to Rogers Sportsnet and Sportsnet
Radio FAN 590, gives our great fans the ability to never miss a pitch,
hit or home run.” 

“Canadians are dedicated Blue Jays fans.  Rogers is giving customers a
triple play with three ways to ways to tune into the live games
wherever they choose to watch – on TV, online and on their
smartphones,” says David Purdy, Vice President, Video Products, Rogers
Communications Inc.  “Now, customers all over the country are the first
to be able to take the game with them anywhere they are and never miss
a second of exciting baseball.” 

Helping keep Toronto Blue Jays fans connected to the game across the
country, Rogers On Demand Online is available to any Rogers Cable,
Wireless, Home Phone or Hi Speed Internet customer at no extra charge.
Customers can visit rogersondemand.com and register with their account
information to watch live Jays on Sportsnet coverage at no charge starting today as the Toronto Blue Jays take on the Tampa Bay Rays at 7:00pm EST.

Rogers wireless customers can subscribe to the Rogers on Demand Mobile
app to view Jays on Sportsnet full game presentation, live, as-it-happens.  Apple iPhone™ and Android
™ customers can visit the App Store and Android Marketplace to
subscribe to the Rogers on Demand Mobile App. Rogers BlackBerry®
customers can text MyApps to 555 to subscribe.  Rogers On Demand Mobile
subscription is $5/month and also offers TV programming, news and music
videos as part of the monthly subscription. 

Starting August 8th, Rogers is also serving up matches for tennis fans. 
Fans can find live streamed coverage of the 2011 Rogers Cup tennis
tournament on Rogers On Demand Online and Rogers On Demand Mobile.  The
live coverage features up to three matches at any given time from both
the ladies’ tournament in Toronto and the men’s tournament in
Montreal.   Online, customers will have access to additional content
including player features, vignettes and interviews and will be able to
catch up on matches they miss.

For more information, visit rogersondemand.com.

* Source: BBM Canada 

About Rogers Communications Inc. 
Rogers Communications is a diversified Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high-speed Internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, sports entertainment, and
digital media. We are publicly traded on the Toronto Stock Exchange
(TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
For further information about the Rogers group of companies, please
visit rogers.com.