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Rogers Helps Bring Next-Generation Mobile Apps to Life with Rogers Catalyst

New Rapid Deployment Platform Means Access Like Never Before for
Developers; More Next-Generation Mobile Apps For Rogers Customers

TORONTO, Nov. 12 /CNW/ – Consumer appetite for mobile apps is growing at
a rapid pace and the mobile application market is poised to generate
revenues reaching $10 billion by the year 2015, according to data from
the North American Mobile Market Report1.  To cater to Canadian consumer demand for new, next-generation mobile
applications, Rogers Communications Inc., today announced it is giving
the developer community unprecedented access to Rogers’ wireless
network assets through the new Rogers Catalyst beta program, designed to enable the cost-effective, fast creation of
mobile apps and services customized for the Rogers network.

A centralized, no charge, third-party developer portal, Rogers Catalyst provides online access to several of Rogers’ application programming
interfaces (APIs) including SMS, location-based services and carrier
billing.  Leveraging the power of Rogers network API’s, the
handset-agnostic platform enables smartphone-like functionality on a
large variety of Rogers mobile devices. With faster time to market,
Rogers Catalyst allows developers to innovate quickly, test
applications in minutes and enable a variety of mobile apps and
services that can be accessed by Rogers’ more than 8.5 million wireless
subscribers.

“Customers today are looking for more ways to be productive, connected,
make transactions and stay entertained through their mobile devices and
Rogers is focused on continuing to drive new value for them,” says
Upinder Saini, Vice President, New Product Development, Rogers
Communications Inc. “As Canada’s largest wireless voice and data
communications provider, Rogers champions innovation.  We are pleased
to offer the Rogers Catalyst program to enable the developer community with faster time to market of
mobile applications, provide easy access to our world-class network and
share the APIs and tools to better work together to innovate for the
future.”

Through a simplified registration and project creation process, Rogers Catalyst enables developers to gain access to a number of SOAP and RESTfull APIs
that will allow them to build compelling new cloud-based services which
leverage the Rogers network.  In addition, Rogers Catalyst includes access to click through agreements, code samples,
documentation, tips and tricks, a development sandbox, as well as a
larger developer community and the ability to interact with Rogers Catalyst program managers.

Rogers is committed to working with developers and customers to provide
the means to bring new wireless data solutions, products and services
to Canadians. In addition to the newly-launched Rogers Catalyst program, Rogers has launched several initiatives to promote and foster
innovation in Canada including the Rogers Data Alliance, a technology program designed to help machine-to-machine solutions and
connected device providers bring their products and services to market
quickly and easily on the Rogers network. Information can be found at www.rogersalliancelink.com.

Rogers Catalyst is available today in Beta and software developers can join at no
charge at www.rogerscatalyst.com. The program will continue to expand over the coming months.

1North American Mobile Market, Commerce, Content & Applications 2010-2015

About Rogers Communications Inc
———————————————————-
Rogers Communications is a diversified Canadian communications and media
company. We are engaged in wireless voice and data communications
services through Wireless, Canada’s largest wireless provider. Through
Cable, we are one of Canada’s leading providers of cable television
services as well as high-speed Internet access and telephony services.
Through Media, we are engaged in radio and television broadcasting,
televised shopping, magazines and trade publications, and sports
entertainment. We are publicly traded on the Toronto Stock Exchange
(TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
For further information about the Rogers group of companies, please
visit www.rogers.com.