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Rogers introduces new 24- and 36-month device financing options

New poll shows 75% of Canadians want to pay for their wireless device on a monthly basis

First national carrier to introduce new Canada + U.S. unlimited data plans

Toronto, ON (July 10, 2019) – Rogers Communications announced today it is giving customers more choice, affordability and flexibility with new device financing options, allowing customers to choose either 24- or 36-month $0 down and interest free options. The company also introduced new Rogers InfiniteTM Canada + U.S. and non-share plans, giving Canadians even more reasons to go unlimited with no overage charges.

“We’re on a journey to deliver the best possible experience to our customers. They told us they want affordable and transparent options to get the latest wireless devices and that’s what we’ve introduced,” said Brent Johnston, President, Wireless Services. “Offering our customers three-year device financing means lower monthly payments – it’s the right thing to do for our customers.”

Device financing including 24- and 36-month $0 down and interest free options
According to a recent survey of Canadian wireless consumers three quarters say they want the option to pay for their device monthly rather than all at once. Starting today, with Edge FinancingTM, customers can get the latest smartphones, tablets or eSIM enabled smartwatches with affordable monthly payments over 24- or 36-month financing terms. At $0 down, interest free, the retail price of the device is paid through equal monthly payments. Customers have complete flexibility to make voluntary pre-payments, or pay off their financed devices in full at any time. In the coming months, customers will also be able to take advantage of our Upfront Edge program to further lower the monthly payment of their financed phone, when they return it after a two-year period.

Unlimited data across Canada and the U.S.
With Rogers Infinite Canada + U.S. plans, customers can access unlimited data at home or in the U.S., worry-free. The only plan of its kind in Canada, customers can use their unlimited data plan in both countries with no roaming fees. The Rogers Infinite plans include 10, 20 or 50GB of max speed data, with reduced speed thereafter to allow for simple browsing, social media or sending email or text messages.

Rogers Infinite plans give even more choice
Customers can now choose whether they want to split the max speed data with the other lines on their Rogers Infinite plan. The more lines added to a Rogers Infinite plan, the more data there is to share. Customers who prefer not to split their max speed data can choose a non-share option.

Device subsidy plan options
Today customers can still choose one of our two year subsidy options, via our Edge Tab program, to subsidize all or part of the cost of their smartphone. Edge Tab – Edge 20, Edge 30 and Edge 40 – offers customers a discounted upfront price for their device with a variable amount of subsidy with each plan. For example, with Edge 20, customers pay $20 per month as part of their plan for $480 in discount on a 24-month term. After two years, customers can choose to switch to a Rogers Infinite plan with no tab.

The new Rogers Infinite plans and Edge Financing are part of a comprehensive multi-year program to invest and improve our customer experience.  This includes significant investments in our networks, improvements in customer service, our retail store experience, technical operations, websites and mobile apps.

About the survey:
From July 3rd to July 4th 2019 an online survey of 1,516 randomly selected Canadian adults 18+ who are Maru Voice Canada panelists was executed by Maru/Blue. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.5%, 19 times out of 20. The results have been weighted by education, age, gender and region (and in Quebec, language) to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

About Rogers
Rogers is a proud Canadian company dedicated to making more possible for Canadians each and every day. Our founder, Ted Rogers, started our company in 1960 with the purchase of CHFI radio station. We have grown to become a leading technology and media company that strives to provide the very best in wireless, residential, and media to Canadians and Canadian businesses. Our shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). If you want to find out more about us, visit