Sports fans can access up to eight Barclays English Premier League games every week TORONTO, Aug. 2 /CNW/ - Rogers Broadcasting and Setanta Sports announced today a licensing arrangement through which they will jointly offer Canadian broadcasting distributors a pay-per-view (PPV) sports package dedicated to bringing the best international sporting events to Canadian fans, including live coverage of exclusive English Premier League games as well as Rugby World Cup 2007. Rogers Cable and Bell ExpressVu are expected to offer the package with an initial free preview period. Beginning August 11, the Setanta International Sports Pak will be a must have for soccer fans, with six out of ten LIVE weekly broadcasts of the world's most watched sporting league, Barclays English Premier League (EPL). A further two games will be shown on a delayed basis. The August schedule for the PPV package includes Sam Allardyce's return to Bolton on the first day of the season, Sven Goran Ericsson's first Manchester Derby on the 19th and Roy Keane's first test against one of the big four - Liverpool, on the 25th. Rugby fans will get into the action as well. The Setanta International Sports Pak will feature the Rugby World Cup 2007; and the best international and club rugby including Guinness Premiership, Super 14, RBS Six Nations and the Heineken European Cup. "We know first-hand from our weekly matches on Rogers Sportsnet that Canadian fans are passionate about English Premier League as well as other international sports," said Tony Viner, President & CEO, Rogers Media. "Our partnership with Setanta, one of the leading sports broadcasters in the international market, will give Canadians the most access to the best European and international soccer and rugby leagues. "We are committed to providing Canadian audiences with the highest quality international soccer and rugby programming and this new partnership with Rogers Broadcasting ensures sports fans won't miss a minute of Europe and the World's best," said Roger Hall, chief executive, Setanta Sports North America. "We are delighted that Rogers Broadcasting are our partners in Canada where they have unrivaled experience of providing great sports television to Canada." The Setanta International Sports Pak will be available on PPV beginning August 11 with the season's first live EPL match between Sunderland vs. Tottenham Hotspur at 7:45am ET. Soccer and rugby fans can contact their local provider for more details on pricing and availability of the PPV package in their market. Rogers Broadcasting and Setanta Sports hope to establish a digital channel dedicated to soccer and rugby in the future. Rogers Broadcasting Limited (www.rogers.com) Rogers Broadcasting (TSX: RCI; NYSE: RCI) has 51 AM and FM radio stations across Canada. Television properties include multi-cultural television broadcaster Rogers OMNI Television, which is a free over-the-air system consisting of four regional broadcasters; The Shopping Channel, a televised and electronic shopping service; Rogers Sportsnet, Canada's live event and high-definition leader and the management of two digital television services. Setanta Sports North America (www.setanta.com) Setanta operates the only dedicated European sports and rugby channel in North America. In 2006, the 24-hour, digital pay TV network aired more than 1,000 live events, including European and International soccer, world-class rugby and other sports programming designed to meet the growing demands of international sports fans living in North America. SSNA is owned by Dublin-based Setanta Sports worldwide, a leading, international pay television broadcaster and the number two sports broadcaster in the United Kingdom, providing top sports leagues and events to more than 100 million digital television homes globally and to commercial venues in six countries. Visit SSNA at its website address www.setanta.com.