Rogers Launches Canada's First real-time usage alerts for worry free roaming

New data roaming passes give Rogers customers’ greater choice, more
flexibility and cost-savings when they travel

TORONTO, Aug. 3, 2011 /CNW/ – As roughly five million Canadians prepare
to travel this August, Rogers Communications announced today the launch
of innovative new roaming solutions to help Canadians easily manage
their data use while traveling outside of Canada.

Starting immediately, Rogers customers on a Roaming Data Pass will be
the first in Canada to benefit from real-time data usage alerts while
roaming abroad, giving cost certainty and peace of mind. These new
Roaming Data Passes start at $5 per day for both customers and small
businesses.

The real-time usage alerts (up-to-date within five minutes) will be sent
directly to a customer’s mobile device allowing them to monitor and
control their data usage. To provide further cost certainty, if a
customer exceeds their time or data limit on a pass, they will be
notified and then asked to make a choice to either continue at a
pay-per-use rate or to purchase another roaming data pass.

“Customers have told us they’re concerned about roaming costs because
they don’t have a true sense of how much data they use when travelling
abroad,” said Raj Doshi, Vice President of Mobile Product Management,
Rogers Communications Inc. “We’ve worked with wireless carriers around
the world to deliver this innovative solution exclusively for our
customers. The real-time data usage alerts will take the guess work out
of roaming while our new data passes will give customers more choice
and ways to save money, creating a worry-free travel experience.”

Rogers’ customers can choose from a wide selection of new, affordable
day and week Roaming Data Passes depending on their usage needs. Passes
are available for both U.S. and International destinations. To make it
even easier, data passes can either be pre-purchased before leaving
Canada or purchased while roaming directly from a customer’s mobile
device.

Last month, Rogers also introduced new unlimited U.S. roaming text
messaging offers. Customers now have the option to purchase an
unlimited U.S. roaming text messaging pass for $10 (valid for 48 hours)
or an unlimited U.S. roaming text messaging travel pack (valid for one
month).

“These new options make roaming even more affordable for Canadians,”
said Doshi. “We’re continually introducing new plans and new solutions
to give our customers the freedom to use their mobile devices worry
free when they travel.”

All roaming offers can be added by texting “Travel” to 7626 or visiting www.rogers.com/m/roam directly on a mobile device.  Also, customers are sent a text message
when they first arrive at their travel destination with a link to
purchase discounted roaming offers directly from their mobile device.

Please visit www.rogers.com/roaming for more information on roaming and roaming offers.

About Rogers Communications Inc.

Rogers Communications is a diversified Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high-speed Internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, sports entertainment, and
digital media. We are publicly traded on the Toronto Stock Exchange
(TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
For further information about the Rogers group of companies, please
visit rogers.com.