Rogers launches cybersecurity solution to protect Canadian businesses on social media
Approximately 29 million malicious tweets sent worldwide per day have potential to harm the reputation and bottom line of Canadian businesses1
Over a third (37%) of businesses do not believe cyber-attacks are a threat to their social media channels2 yet nearly half (48%) have experienced more than 25 social attacks per year3
TORONTO, March 15, 2017 /CNW/ – Starting today, Canadian businesses can better safeguard themselves online with Social Media Security by Rogers, a cloud-based solution that protects their social media accounts. Millions of businesses today use social media to promote their brands and communicate with customers. At the same time, social media scams have become the number one method to breach a company network4. Cybercriminals can hack into company accounts, impersonate brands and obtain or leak confidential information on a company’s customer base. Social Media Security by Rogers monitors, identifies and takes fast action against potential threats or hacks to profiles on a business’ social media channels.
“A cyber attack on a social media profile has the potential to cost a business millions of dollars, or worse, lasting reputational damage,” said Nitin Kawale, President, Enterprise Business Unit, Rogers Communications. “We’re focused on providing customers with cyber security solutions that protect their business and customer data, and Social Media Security by Rogers is the latest in a portfolio that we’ll continue to expand this year. We are committed to providing these solutions as a service, which means our team of experts manages the day-to-day so customers can focus on growing their business.”
Social Media Security by Rogers includes a set of tools that safeguard a business’ social media profiles. These tools are provided and backed by a strategic relationship with ZeroFOX, a North American leader in monitoring social media and digital channels for security threats and business risks, and include:
- Always-on insights: Businesses have access to data and insights around the clock that will identify malicious posts, profiles, content and false accounts. A team of dedicated security risk analysts monitors businesses profiles to provide this data.
- Real-time alerts: Customers will receive real-time alerts from a dedicated monitoring team so they can take fast action against security threats including customer scams, piracy, account take-overs and impersonations.
- Expedited takedowns: Having established direct relationships with major social networks, content can be taken down in as quickly as a matter of hours, whereas it could take days or weeks for a customer to resolve a cyber attack on their own.
“Social media is without a doubt, a core business application – and securing the business, customer and employee engagement across social media platforms is now a priority for security teams and business owners everywhere,” said James C. Foster, CEO, ZeroFOX. “Through our relationship with Rogers Communications, Canadian businesses can now get the leading social media security solution from ZeroFOX delivered by their trusted communications services provider. The problem ZeroFOX and Rogers is solving is part of an evolving security challenge that modern businesses face and one that is costing companies over $1.2 billion globally.”
“Twitter is where people turn to find out what’s happening in the world and businesses are now leveraging our platform to connect with their customers in unique, real-time ways,” said Rory Capern, Managing Director, Twitter Canada. “To make sure that Twitter keeps its live, dynamic and connected experience, we have prioritized safety. Introducing the Trust and Safety Council was a big step, but part of making sure that users and businesses feel safe comes down to protecting against cyber threats. It’s good to see Rogers introduce a solution that will allow Canadian businesses to engage securely on their social platforms.”
For more information on how Rogers Social Media Security solution can protect your business, visit: rogers.com/SocialMediaSecurity.
Rogers is a leading diversified Canadian communications and media company that’s working to deliver a great experience to our customers every day. We are Canada’s largest provider of wireless communications services and one of Canada’s leading providers of cable television, high-speed Internet, information technology, and telephony services to consumers and businesses. Through Rogers Media, we are engaged in radio and television broadcasting, sports, televised and online shopping, magazines, and digital media. Our shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
1 An In-Depth Analysis of Abuse on Twitter, Trend Micro 2014
2 Fresh Intelligence 2017
3 The Risk of Social Engineering on Information Security, Dimensional Research 2011
4 Cisco Midyear Security Report 2015
SOURCE Rogers Communications Canada Inc. – English