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Rogers launches much anticipated Super Channel package


    There is something for everyone, from hit daytime drama Passions to a new
    movie every single day

    TORONTO, Nov. 23 /CNW/ - Rogers Cable Communications Inc. announced today
that it has launched the Super Channel package to its customers in Ontario and
New Brunswick.
    "Rogers strives to provide its customers with choice," said David Purdy,
Vice-President and General Manager, Television Services for Rogers Cable.
"With the addition of Super Channel, Rogers PersonalTV customers can now
choose from a wide range of frequently-updated movies and shows from Canada,
the U.S. and around the world."
    The package includes 4 standard definition (SD) channels: Super Channel 1
(channel 368) provides the very best series, movies, documentaries and music.
For viewers who tend to like alternative programming, Super Channel 2 (channel
369) may be a favourite; in addition to action, horror, and sci-fi programming
this channel carries anime, unique comedies, extreme sports, gaming and music.
Super Channel 3 (channel 370) is skewed to a female audience and carries light
comedies, romantic comedies, thought-provoking documentaries, serious drama,
world festival movies and the best of Bollywood entertainment. Super Channel 4
(channel 371) brings viewers premium programming shot and produced in Canada
and the channel also carries top Canadian-themed content. Super Channel will
premiere a new movie every night of the year and offers many exclusive
Canadian premieres as well. Rogers has launched four channels in Ontario and
three in New Brunswick. The fourth channel in New Brunswick will be launched
in the coming weeks. Rogers will also launch an On Demand service, which will
be included with subscription to Super Channel, at a later date.
    "We are very pleased to be launching on Rogers Cable and extending our
offering to cable subscribers in Ontario and New Brunswick. Viewers have been
requesting Super Channel and we are pleased Rogers is the first major cable
operator to answer those requests," said Malcolm Knox, President and COO,
Super Channel. "We look forward to putting our unique offering out to
Canadians and enhancing their pay television viewing experience."
    Rogers PersonalTV customers can order the Super Channel package of four
standard definition services for $15.99 a month plus the rental or purchase of
a digital box.

    Rogers Cable Communications Inc. is a wholly-owned subsidiary of Rogers
Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian
communications and media company. Rogers Cable's advanced digital two-way
network passes approximately 3.5 million homes in Ontario, New Brunswick and
Newfoundland, with 65% basic penetration of its homes passed. Rogers Cable
pioneered high-speed Internet access and now 38% of homes passed by its cable
networks are Internet customers while 59% of its basic cable customers
subscribe to Rogers' high-speed Internet service. With 53% digital
penetration, Rogers Cable offers a leading selection of High Definition TV
programming, a complete array of Rogers On Demand services (including Video on
Demand (VOD), Subscription VOD, Personal Video Recorders and Timeshifting
channels), and an extensive line-up of sports and multicultural programming.
Rogers Cable now offers home telephone service (voice-over-cable) to
approximately 90% of its cable territory and, combined with its circuit
switched telephony subscribers, has over 770,000 local telephony customers.
Rogers Cable is a national provider of voice communications services, data
networking, and broadband Internet connectivity to small, medium and large
businesses. In addition it operates approximately 450 Rogers Retail stores.
    Additional information on Rogers is available at www.rogers.com.