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Rogers launches new unlimited talk and text brand

Third brand meets evolving needs of Canadians

TORONTO, June 30 /CNW/ – Rogers Communications Inc. today announced the
introduction of a new mobile phone brand to focus on the growing
unlimited talk and text category. The offering, called chatr, is the
first in the category to offer unlimited talk and text to customers with
the reach and reliability of a proven network.

“We’ve been watching this niche but growing category closely and it’s
clear that some Canadians want to use their handsets for voice and text
only but want a network they can trust,” said John Boynton, executive
vice president and chief marketing officer for Rogers Communications.

chatr will offer voice and text only, and unlimited pricing options
without term contracts within defined chatr zones. chatr will be
supported by independent customer care and extensive retail
distribution. Information on markets, pricing plans and available
handsets will be provided by chatr when it launches later this summer.

“The launch of a third brand mirrors many other industries like the
hospitality and retail sectors and is designed to offer Canadians more
choice,” added Boynton.

The introduction of chatr rounds out Rogers’ existing multi brand
approach to targeting distinct market segments. The Rogers brand will
continue to deliver leading edge devices; a proven, reliable and fast
network; handset servicing; and world class tech support. Fido will
remain a value brand with superior service that cares about the customer
and the environment. chatr will offer Canadians unlimited talk and text
plans backed by Canada’s reliable network.

About the Company:
Rogers Communications is a diversified
Canadian communications and media company. We are Canada’s largest
provider of wireless voice and data communications services and one of
Canada’s leading providers of cable television, high-speed Internet and
telephony services. Through Rogers Media we are engaged in radio and
television broadcasting, televised shopping, magazines and trade
publications, and sports entertainment. We are publicly traded on the
Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock
Exchange (NYSE: RCI). For further information about the Rogers group of
companies, please visit