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Rogers launches new unlimited talk and text brand

June 30, 2010

News Releases

Third brand meets evolving needs of Canadians

TORONTO, June 30 /CNW/ – Rogers Communications Inc. today announced the introduction of a new mobile phone brand to focus on the growing unlimited talk and text category. The offering, called chatr, is the first in the category to offer unlimited talk and text to customers with the reach and reliability of a proven network.

“We’ve been watching this niche but growing category closely and it’s clear that some Canadians want to use their handsets for voice and text only but want a network they can trust,” said John Boynton, executive vice president and chief marketing officer for Rogers Communications.

chatr will offer voice and text only, and unlimited pricing options without term contracts within defined chatr zones. chatr will be supported by independent customer care and extensive retail distribution. Information on markets, pricing plans and available handsets will be provided by chatr when it launches later this summer.

“The launch of a third brand mirrors many other industries like the hospitality and retail sectors and is designed to offer Canadians more choice,” added Boynton.

The introduction of chatr rounds out Rogers’ existing multi brand approach to targeting distinct market segments. The Rogers brand will continue to deliver leading edge devices; a proven, reliable and fast network; handset servicing; and world class tech support. Fido will remain a value brand with superior service that cares about the customer and the environment. chatr will offer Canadians unlimited talk and text plans backed by Canada’s reliable network.

About the Company:
Rogers Communications is a diversified Canadian communications and media company. We are Canada’s largest provider of wireless voice and data communications services and one of Canada’s leading providers of cable television, high-speed Internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information about the Rogers group of companies, please visit