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Rogers Media and Walmart Canada Unveil Walmart Live Better Multiplatform Magazine

April 8, 2013

News Releases

– Walmart’s Live Better magazine hits market today; free publication available in print at Walmart Supercentres, online, through mobile devices and iPad app –
– Top Canadian editors offer latest in food, entertaining, health, beauty and fashion tips –

TORONTO, April 8, 2013 /CNW/ – Walmart Canada and Rogers Media Inc. today unveiled the country’s newest magazine, Walmart Live Better, a multiplatform lifestyle brand with a one million print circulation. Walmart Live Better combines the premium content Rogers is famous for with Walmart’s commitment to everyday low prices and one-stop shopping experience.

Top Canadian editors and contributors, including Walmart Live Better’s Editor-in-Chief, Sandra Martin, offer readers the latest in food, home, beauty and fashion trends and tips. Available for free at Walmart Canada Supercentres in English Canada, the magazine is also published in digital formats for online, mobile and iPad users.

“Canadians want to be inspired by new ideas and stay on budget. With Walmart Live Better they don’t have to make a choice. Our team of experts provide great ideas on how to make dollars go farther with style,” said Martin.

The print edition of Walmart Live Better, which is produced by the Custom Content division within Rogers Media, will be published six times a year, while the website will be updated regularly with exclusive, added-value content. In addition to print and digital, readers can engage with the brand through social media properties such as Walmart’s Facebook page, the Live Better Pinterest page or Twitter via Editor-in-Chief Sandra Martin.

The first issue of Walmart Live Better has a food section with more than 30 inspiring recipes that are as simple to prepare as they are delicious. The Home and Life section shares tips for reclaiming the outdoors with colourful, affordable backyard decor and clever gardening ideas. The Health and Beauty section includes tips for allergy relief, use of supplements, a make-up bag overhaul, and a makeover of Katie Schulz, Walmart’s Mom of the Year. There are also seasonal fashion tips for kids and mom throughout the first issue.

“With all the products in the magazine available in our Supercentres, Walmart Live Better lets us engage and inspire customers with ideas, tips and tricks that they can truly apply in everyday life. Giving this magazine to our customers for free is another way for Walmart to say ‘thank you’ to the millions of Canadians who shop with us every week,” said Emma Fox, Walmart Canada’s Chief Marketing Officer.  “The Walmart Live Better magazine fully delivers on our brand promise of ‘Save Money. Live Better.’ We know that our customers’ needs extend beyond price. They are continuously on the look-out for everyday inspirations to help them and their families live better.”

Walmart Live Better is really about making inspiring ideas accessible, attainable and affordable to Canadians. The unique partnership brings Canadians a fresh and informative multiplatform magazine,” said Christopher Loudon, Publisher of Walmart Live Better.

Walmart Live Better also offers integrated high-impact opportunities for advertisers to speak to Canadians, including the coveted women’s 24-45 demographic, in print and on digital platforms.

“Rogers Media is an industry leader in the production of high quality branded content, and an expert in creating highly engaging content from food and parenting, to fashion and beauty, to health and lifestyle. This partnership is a perfect fit,” said Jacqueline Loch, Vice President of Content Solutions at Rogers Media. “Working together with Walmart and the talented editorial team at Walmart Live Better, we are committed to giving Canadians the content they want, how and when they want it – whether in print, online, video, on mobile devices, on tablets or through social media.”

Fast Facts

  • Walmart Live Better is free, and distributed through Walmart Supercentres in English Canada.

  • Walmart Live Better content is easily accessible across multiple platforms – print, online, smartphone and tablet.

  • At 1 million copies per issue, Walmart Live Better will immediately become Canada’s largest circulation magazine.

  • Walmart is Canada’s fastest-growing retailer and most visited store—8 million Canadians visit Walmart each week.1

  • Walmart is ranked as Canada’s number one retailer for helping moms stay on budget.2

  • 89% of moms shop at Walmart Canada.3

  • All products featured in the magazine are available at Walmart Canada Supercentres.

Social Media
Follow @SandraEMartin

About Rogers Media Inc.   
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio broadcasting, publishing, digital, and sports entertainment.  Rogers Broadcasting has 55 AM and FM radio stations across Canada; television properties include seven City stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE and Sportsnet World), and The Shopping Channel, a televised and internet shopping service.  Rogers Publishing produces many well-known consumer and online magazines, such as Maclean’s, Chatelaine, L’actualité, Canadian Business, and is the leading publisher of a number of industry, medical and financial publications.   Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.

About Walmart Canada
Walmart Canada operates a growing chain of more than 375 locations nationwide serving more than one million customers each day, as well as its flagship online store,, which is visited by over 250,000 Canadians daily. With over 94,000 associates, Walmart Canada is one of Canada’s largest employers and is recognized by Waterstone Human Capital as having one of Canada’s top 10 corporate cultures. Walmart Canada is focused on helping Canadian families in need. Since 1994, Walmart has donated and raised more than $160 million to Canadian charities and not-for-profit organizations. Additional company information can be found at, and at

1 Walmart Canada customer counts
2 Walmart Canada’s Momdex Survey, conducted by Research Management Group in October 2012, with a sample size of 2008 Canadian moms with children under 18. Margin of error of +/- 5%
3 Print Measurement Bureau Spring 2012

SOURCE: Rogers Media Inc.