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Rogers Media and Walmart Canada Unveil Walmart Live Better Multiplatform Magazine

April 8, 2013

News Releases

– Walmart’s Live Better magazine hits market today; free publication
available in print at Walmart Supercentres, online, through mobile
devices and iPad app –

– Top Canadian editors offer latest in food, entertaining, health,
beauty and fashion tips –

TORONTO, April 8, 2013 /CNW/ – Walmart Canada and Rogers Media Inc.
today unveiled the country’s newest magazine, Walmart Live Better, a multiplatform lifestyle brand with a one million print circulation. Walmart Live Better combines the premium content Rogers is famous for with Walmart’s
commitment to everyday low prices and one-stop shopping experience.

Top Canadian editors and contributors, including Walmart Live Better’s Editor-in-Chief, Sandra Martin, offer readers the latest in food, home,
beauty and fashion trends and tips. Available for free at Walmart
Canada Supercentres in English Canada, the magazine is also published
in digital formats for online, mobile and iPad users.

“Canadians want to be inspired by new ideas and stay on budget. With Walmart Live Better they don’t have to make a choice. Our team of experts provide great
ideas on how to make dollars go farther with style,” said Martin.

The print edition of Walmart Live Better, which is produced by the Custom Content division within Rogers Media,
will be published six times a year, while the website will be updated
regularly with exclusive, added-value content. In addition to print and
digital, readers can engage with the brand through social media
properties such as Walmart’s Facebook page, the Live Better Pinterest
page or Twitter via Editor-in-Chief Sandra Martin.

The first issue of Walmart Live Better has a food section with more than 30 inspiring recipes that are as
simple to prepare as they are delicious. The Home and Life section
shares tips for reclaiming the outdoors with colourful, affordable
backyard decor and clever gardening ideas. The Health and Beauty
section includes tips for allergy relief, use of supplements, a make-up
bag overhaul, and a makeover of Katie Schulz, Walmart’s Mom of the
Year. There are also seasonal fashion tips for kids and mom throughout
the first issue.

“With all the products in the magazine available in our Supercentres, Walmart Live Better lets us engage and inspire customers with ideas, tips and tricks that
they can truly apply in everyday life. Giving this magazine to our
customers for free is another way for Walmart to say ‘thank you’ to the
millions of Canadians who shop with us every week,” said Emma Fox,
Walmart Canada’s Chief Marketing Officer.  “The Walmart Live Better magazine fully delivers on our brand promise of ‘Save Money. Live
Better.’ We know that our customers’ needs extend beyond price. They
are continuously on the look-out for everyday inspirations to help them
and their families live better.”

Walmart Live Better is really about making inspiring ideas accessible, attainable and
affordable to Canadians. The unique partnership brings Canadians a
fresh and informative multiplatform magazine,” said Christopher Loudon,
Publisher of Walmart Live Better.

Walmart Live Better also offers integrated high-impact opportunities for advertisers to
speak to Canadians, including the coveted women’s 24-45 demographic, in
print and on digital platforms.

“Rogers Media is an industry leader in the production of high quality
branded content, and an expert in creating highly engaging content from
food and parenting, to fashion and beauty, to health and lifestyle.
This partnership is a perfect fit,” said Jacqueline Loch, Vice
President of Content Solutions at Rogers Media. “Working together with
Walmart and the talented editorial team at Walmart Live Better, we are committed to giving Canadians the content they want, how and
when they want it – whether in print, online, video, on mobile devices,
on tablets or through social media.”

Fast Facts

  • Walmart Live Better is free, and distributed through Walmart
    Supercentres in English Canada.

  • Walmart Live Better content is easily accessible across multiple
    platforms – print, online, smartphone and tablet.

  • At 1 million copies per issue, Walmart Live Better will immediately
    become Canada’s largest circulation magazine.

  • Walmart is Canada’s fastest-growing retailer and most visited store—8
    million Canadians visit Walmart each week.1

  • Walmart is ranked as Canada’s number one retailer for helping moms stay
    on budget.2

  • 89% of moms shop at Walmart Canada.3

  • All products featured in the magazine are available at Walmart Canada
    Supercentres.

Social Media
Visit walmartlivebetter.ca
Like facebook.com/walmartcanada
Follow @SandraEMartin
Follow pinterest.com/livebettermag

About Rogers Media Inc.   
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE:
RCI), is a diversified leading Canadian media company that engages in
television and radio broadcasting, publishing, digital, and sports
entertainment.  Rogers Broadcasting has 55 AM and FM radio stations
across Canada; television properties include seven City stations, five
OMNI multicultural television stations, Sportsnet (consisting of four
regional channels and the nationally-distributed Sportsnet ONE and
Sportsnet World), and The Shopping Channel, a televised and internet
shopping service.  Rogers Publishing produces many well-known consumer
and online magazines, such as Maclean’s, Chatelaine, L’actualité,
Canadian Business, and is the leading publisher of a number of
industry, medical and financial publications.   Rogers Media Inc. owns
Rogers Centre stadium, a year-round sports and entertainment facility,
and the Toronto Blue Jays Baseball Club.

About Walmart Canada
Walmart Canada operates a growing chain of more than 375 locations
nationwide serving more than one million customers each day, as well as
its flagship online store, www.walmart.ca, which is visited by over 250,000 Canadians daily. With over 94,000
associates, Walmart Canada is one of Canada’s largest employers and is
recognized by Waterstone Human Capital as having one of Canada’s top 10
corporate cultures. Walmart Canada is focused on helping Canadian
families in need. Since 1994, Walmart has donated and raised more than
$160 million to Canadian charities and not-for-profit organizations.
Additional company information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/@walmartcanada.

1 Walmart Canada customer counts
2 Walmart Canada’s Momdex Survey, conducted by Research Management Group
in October 2012, with a sample size of 2008 Canadian moms with children
under 18. Margin of error of +/- 5%
3 Print Measurement Bureau Spring 2012

SOURCE: Rogers Media Inc.