TORONTO, Aug. 5 /CNW/ - Rogers Media today announced that it has acquired PoolExpert Inc., one of Canada's leading fantasy sports providers. Also known as a rotisserie, roto, or fairy-tale sport, a fantasy sport is a game where fantasy owners build a team that competes against other fantasy owners based on the statistics generated by individual players or teams of a professional sport. "This is a growing business with excellent prospects for success," said Tony Viner, President and CEO, Rogers Media Inc. "As the owner and operator of some of the country's leading sports and entertainment websites, we're excited about bringing a unique experience to our digital audiences." "Canadians will soon have access to the latest and most innovative commission-style fantasy sports pools when they visit sites such as Sportsnet.ca and fan590.com," said Patrice Boissonneault, the founder of PoolExpert. Boissonneault will continue to oversee the fantasy sports technology at Rogers Media in the newly created position of Lead Programmer, Rogers Digital Media. Launched in September of 1999, PoolExpert is Canada's largest bilingual provider of online fantasy sports pool management software, draft kits and real time stats. Currently PoolExpert provides league management for Hockey, Baseball, and Formula One (F1). PoolExpert provides an online service for pool managers to manage the stats and rosters for their pools. The company has hundreds-of-thousands of registered members and active game players. The number of those registered members is also rapidly growing. About Rogers Media: Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 52 AM and FM radio stations across Canada. Television properties include 5 Citytv stations as well as the OMNI multicultural television stations. Rogers Sportsnet, Canada's live event leader, offers viewers four channels and Sportsnet HD and the Shopping Channel is a televised and Internet shopping service. Rogers Publishing produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and entertainment facility.