TORONTO, Feb. 23 /CNW/ – Rogers Media (RMI) today announced the
appointment of Jason Tafler to the newly created position, Chief
Digital Officer. A veteran of the U.S. and Canadian digital sector,
Tafler comes to Rogers from PointRoll, a leading provider of innovative
digital marketing solutions and technology based in Pennsylvania.
Rogers Media President, Keith Pelley, welcomed Tafler to Rogers. “We’re
thrilled to have Jason lead our digital group. His experience in the
digital space will be instrumental in pushing Rogers’ digital
activities to the next level.”
Tafler will be responsible for strategic and operational leadership for
the Digital division of Rogers Media with accountability for financial
and operational targets. Rogers Digital Media is responsible for over
250 Rogers Digital products including brand websites, mobile products
and client microsites as well as pure digital plays such as Sweetspot.ca, BRANCHEZ -VOUS!, PoolExpert and Canadian Parents. The range of
partnerships and acquisitions brings Rogers Digital Media over 16
million unique viewers per month and reaches 65% of Canadians online.
As well, Rogers Digital Media provides ad solutions and content for
Rogers Communications and ad representation for foreign clients.
Tafler grew up in Toronto and has spent most of the past decade of his
career in the U.S. building, advising and investing in entrepreneurial
growth-oriented companies in the media, advertising and technology
industries. He joined PointRoll in 2005 and became CEO in 2008. Prior
to PointRoll, he worked in a boutique investment bank in New York and
with Zoomer Media and First Marathon Securities in Canada.
About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 55 AM and FM radio stations across Canada. Television
properties include 5 Citytv stations as well as 5 OMNI multicultural
television stations, Rogers Sportsnet consisting of four regional
channels and the nationally distributed Sportsnet ONE, and the
Shopping Channel, a televised and Internet shopping service. Rogers
Publishing produces many well-known consumer magazines such as
Maclean’s, Chatelaine, Flare, L’actualité and Canadian Business, and is
the leading publisher of a number of industry, medical and financial
publications. All media properties are integrated with their own
popular web sites. Rogers Media also owns The Toronto Blue Jays
Baseball Club and Rogers Centre, a year-round sports and entertainment
facility.