ROGERS MEDIA APPOINTS JASON TAFLER CHIEF DIGITAL OFFICER
TORONTO, Feb. 23 /CNW/ – Rogers Media (RMI) today announced the appointment of Jason Tafler to the newly created position, Chief Digital Officer. A veteran of the U.S. and Canadian digital sector, Tafler comes to Rogers from PointRoll, a leading provider of innovative digital marketing solutions and technology based in Pennsylvania.
Rogers Media President, Keith Pelley, welcomed Tafler to Rogers. “We’re thrilled to have Jason lead our digital group. His experience in the digital space will be instrumental in pushing Rogers’ digital activities to the next level.”
Tafler will be responsible for strategic and operational leadership for the Digital division of Rogers Media with accountability for financial and operational targets. Rogers Digital Media is responsible for over 250 Rogers Digital products including brand websites, mobile products and client microsites as well as pure digital plays such as Sweetspot.ca, BRANCHEZ -VOUS!, PoolExpert and Canadian Parents. The range of partnerships and acquisitions brings Rogers Digital Media over 16 million unique viewers per month and reaches 65% of Canadians online. As well, Rogers Digital Media provides ad solutions and content for Rogers Communications and ad representation for foreign clients.
Tafler grew up in Toronto and has spent most of the past decade of his career in the U.S. building, advising and investing in entrepreneurial growth-oriented companies in the media, advertising and technology industries. He joined PointRoll in 2005 and became CEO in 2008. Prior to PointRoll, he worked in a boutique investment bank in New York and with Zoomer Media and First Marathon Securities in Canada.
About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 55 AM and FM radio stations across Canada. Television properties include 5 Citytv stations as well as 5 OMNI multicultural television stations, Rogers Sportsnet consisting of four regional channels and the nationally distributed Sportsnet ONE, and the Shopping Channel, a televised and Internet shopping service. Rogers Publishing produces many well-known consumer magazines such as Maclean’s, Chatelaine, Flare, L’actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and entertainment facility.