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ROGERS MEDIA BECOMES EXCLUSIVE DIGITAL MEDIA SALES AGENT FOR NBA CANADA

November 9, 2010

News Releases

-Leading Canadian Media Company to Sell Advertising for NBA.com across Display,
Video and Mobile.

TORONTO, Nov. 9 /CNW/ – Rogers Media, one of Canada’s leading media
companies, announced today that it is the exclusive digital media sales
agent for NBA Canada.  Through this partnership, Rogers will sell
advertising across NBA.com platforms including display ads, video
content and mobile applications.

Rogers Digital Media, known for creating innovative advertising
solutions, will leverage the NBA’s strong sports and lifestyle brand
to develop customized programs for Canadian advertisers looking to
connect with the NBA’s growing fan base in the country.

“We are thrilled to add NBA.com to our already outstanding stable of
premium brands,” said Claude Galipeau, SVP & GM, Rogers Digital Media.
“The world class quality of the NBA brand coupled with their engaged
audiences, and wealth of advertising opportunities, means that Rogers
Digital Media now offers advertisers some of the best sports and
lifestyle brands in Canada.”

“NBA.com attracts a wide range of visitors and is the home for
passionate basketball fans in Canada,” said Dan Mackenzie, General
Manager, NBA Canada. “Rogers Digital Media is the perfect partner to
help advertisers connect their brands with the NBA’s growing fan base
in the country.”

About the NBA
The NBA, founded in 1946, is a professional sports league and global
business that features 30 teams in the United States and Canada. 
During the 2010-11 season, NBA games will reach 215 countries and
territories in more than 40 languages.  This season, NBA opening night
rosters featured 84 players from 38 countries and territories.  NBA
merchandise is sold in more than 100,000 stores in 100 countries on six
continents.  NBA.com averages more than 26 million page views per day,
with more than 50 percent of the site’s visitors coming from outside of
North America.  Through NBA Cares, the league, its teams and players
have donated more than $145 million to charity, completed more than 1.4
million hours of hands-on community service, and created more than 525
places where kids and families can live, learn, or play. 

About Rogers Media
Rogers Media, a division of Rogers Communications Inc., (TSX: RCI; NYSE:
RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 53 AM and FM radio stations across Canada. Television
properties include 5 Citytv stations as well as 5 OMNI multicultural
television stations, Rogers Sportsnet and Sportsnet ONE, and the
Shopping Channel, a televised and Internet shopping service. Rogers
Publishing produces many well-known consumer magazines such as
Maclean’s, Chatelaine, Flare, L’actualité and Canadian Business, and is
the leading publisher of a number of industry, medical and financial
publications. All media properties are integrated with their own
popular web sites. Rogers Media also owns The Toronto Blue Jays
Baseball Club and Rogers Centre, a year-round sports and entertainment
facility.