TORONTO, Oct. 13 /CNW/ – Rogers Media today announced that it has an agreement in place with MSN.ca to provide content for the newly launched bilingual web destination. The Microsoft owned and operated portal was recently launched in Canada.
Content from Rogers Media properties – Chatelaine, Flare, Teen Flare, Maclean’s, Today’s Parent, Canadian Business, Hello Canada and LouLou – will be available through the MSN.ca site. “We are pleased to be partnering with one of Canada’s most prominent online destinations,” said Claude Galipeau, SVP Digital Media. “Our premium content is a natural addition to this dynamic portal and will serve new audiences with our popular brands.”
“MSN.ca is a premiere web destination for relevant, fun and insightful content, news features, lifestyle editorial and entertainment news for Canadians online,” said Mary-Ellen Anderson, Executive Producer, MSN.ca. “Rogers Media is helping MSN offer consumers more of what they love to discover, read, watch and share online.”
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 54 AM and FM radio stations across Canada. Television properties include 5 Citytv stations as well as five OMNI multicultural television stations. Rogers Sportsnet, Canada’s live event leader, offers viewers four channels and Sportsnet HD and the Shopping Channel is a televised and Internet shopping service. Rogers Publishing produces many well-known consumer magazines such as Maclean’s, Chatelaine, Flare, L’actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and entertainment facility.