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ROGERS MEDIA IS THE OFFICIAL MEDIA PARTNER OF CANADA'S SPORTS HALL OF FAME

April 6, 2011

News Releases

CALGARY, April 6 /CNW/ – Rogers Media (RMI) has raised the Canadian flag with a new 10-year agreement with Canada’s Sports Hall of Fame to be its “Official Media Partner”.

“Rogers Media is proud to partner with Canada’s Sports Hall of Fame, and
support the legacy of excellence that has been established,” said Keith Pelley, President, Rogers Media Inc. “Canada’s Sports Hall of Fame is a great inspiration for Canada’s
future athletes who strive to be the best.”

Canada’s Sports Hall of Fame boasts 514 inductees, featuring amateur and
professional athletes, plus sports builders representing 58 sports. The
Hall will open its new state-of-the-art facility at Canada Olympic Park
in Calgary on Canada Day, Friday, July 1st.

“As we prepare to open the doors to our new home in Calgary, we are
thrilled to partner with Rogers Media to help tell these incredibly
inspiring stories with all Canadians and visitors to our country,” said
Claire Buffone-Blair, President and Chief Executive Officer, Canada’s
Sports Hall of Fame
.¬† “Canada’s Sports Hall of Fame is committed to promoting the
importance of sport to Canadian culture, families and communities by
sharing the compelling stories of our outstanding achievements in
Canadian sport.”

As the “Official Media Partner” Rogers Media will broadcast Canada’s
Sports Hall of Fame’s annual Induction Dinner, which this year is
Tuesday, November 8th in Calgary. RMI will also produce vignettes of
the Honoured Members, and support Canada’s Sports Hall of Fame with
advertising and marketing across Rogers Broadcasting and Rogers
Publishing.

Canada’s Sports Hall of Fame is one of the oldest Halls of Fame in North
America
, starting in 1955. Its purpose is to honour Canadians who have
contributed to sports in Canada either on the field of play as an
athlete or behind the scenes as a builder.

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 55 AM and FM radio stations across Canada. Television
properties include 5 Citytv stations as well as 5 OMNI multicultural
television stations, Rogers Sportsnet, consisting of four regional
channels and the nationally distributed Sportsnet ONE, and the Shopping
Channel, a televised and Internet shopping service. Rogers Publishing
produces many well-known consumer magazines such as Maclean’s,
Chatelaine, Flare, L’actualit√© and Canadian Business, and is the
leading publisher of a number of industry, medical and financial
publications. All media properties are integrated with their own
popular web sites. Rogers Media also owns The Toronto Blue Jays
Baseball Club and Rogers Centre, a year-round sports and entertainment
facility.