ROGERS MEDIA LEVERAGES EXPANSIVE MULTIPLATFORM OFFERINGS TO DEVELOP NEW CANADIAN SERIES, CANADA'S GOT TALENT
Citytv and Insight Productions to produce and broadcast Canadian version of hit international Got Talent franchise celebrating the unique talents of the nation
TORONTO, May 30, 2011 /CNW/ – Citytv today announced plans for Canada’s Got Talent, the Canadian version of the hit Got Talent franchise, from Syco Entertainment and FremantleMedia. Co-produced by Rogers and Insight Productions, Canada’s Got Talent will be broadcast across Canada in Spring 2012 on Citytv. The format is licensed by FremantleMedia globally.
“Canada’s Got Talent is the perfect opportunity to showcase the strengths of Rogers Media with its vast multiplatform offerings,” commented Scott Moore, President, Rogers Broadcasting Ltd. “A Canadian version of the series allows us to tap into the expansive homegrown talents from across Canada and engage viewers on a national scale like never before.”
Canada now joins more than 40 countries including America, Germany, and the UK as markets with original Got Talent productions.
“Rogers Media is uniquely poised to utilize the power of its media assets to bring this entertaining phenomenon to Canadian audiences”, commented Ed Robinson, Executive Producer, Rogers Broadcasting Ltd. “The show is a modern day version of the classic variety show that appeals to viewers of all ages. It will be exciting to see what Canadians bring to the table through the auditions and beyond.”
Rogers Media will leverage all of its platforms (television, radio, publishing, digital, and wireless), resources and talent, to produce, promote and broadcast the new Canadian series to reach Canadians from coast-to-coast-to-coast.
“The Got Talent franchise is a proven international ratings performer and we have seen the results first hand with America’s Got Talent on Citytv,” commented Mitch Dent, Executive Vice President Sales, Rogers Media Television. “Maximizing our properties across Rogers’ brands will create unique sponsorship opportunities and enhance the consumer experience.”
With no age limit and no act too obscure, Canada’s Got Talent will embark on a nationwide search for Canada’s favourite performer, celebrating the diverse and eclectic homegrown talent from across the country. Much more than a singing or dancing competition, Canada’s Got Talent will showcase the top acts from magicians to jugglers, contortionists to fire eaters, singers and dancers – anything goes. Top acts will compete to impress an expert panel of judges to move on to the next round. The Canadian version will follow the format of the British series that launched in 2007 and discovered stars like Susan Boyle and Paul Potts.
Further announcements for Canada’s Got Talent, including host, judging panel and the nationwide audition process, will be revealed shortly.
Canada’s Got Talent is executive produced by John Brunton and Barbara Bowlby for Insight Production Company Ltd.
Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and US acquired prime time entertainment programming. Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on Citytv stations and programming, visit www.Citytv.com
About FremantleMedia and FremantleMedia Enterprises
FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe’s largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world’s major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, talkbackTHAMES, FremantleMedia Australia and Original Productions amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.
About Syco Entertainment
Syco Entertainment is a global joint venture between Simon Cowell and Sony Music Entertainment focused on the production and exploitation of music, television, film and digital content. Syco TV and Music includes the global television franchises ‘The X Factor’ and ‘Got Talent’ which currently air in over 60 countries. Syco Music roster includes superstar artists such as Leona Lewis, Susan Boyle and Il Divo. In 2009, ‘Britain’s Got Talent’ launched the global music career of Susan Boyle, whose debut album is world’s fastest selling album in history. Syco Entertainment is based in London and Los Angeles with a staff of 30+.