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Rogers Media Magazine Titles Reach Digital Landmark with One Million Tablet App Downloads

July 10, 2013

News Releases

With more tablet apps than any other Canadian publisher, Rogers Media
celebrates one million downloads for its magazine apps
among them Chatelaine, Maclean’s and HELLO! Canada
Milestone includes more than 36 apps launched, 60 eBooks published, and
nine million monthly website pages viewed

– Plus: Chatelaine’s 10-Minute Fitness app goes to #1 –

TORONTO, July 10, 2013 /CNW/ – Rogers Media has reached a significant
milestone: its consumer magazine replica apps for tablets have been
downloaded one million times. Canada’s first major magazine publisher
to have every one of its consumer publications on iPad, Android and
Blackberry, Rogers Media also has more tablet apps than any other
Canadian publisher. In addition, Chatelaine’s 10-Minute Fitness
stand-alone app has been a resounding success, having reached #1 among
health/fitness apps in 31 countries.

“The last few years have seen revolutionary change, innovation and
digital growth within the publishing industry. From the start of this
digital evolution, we have worked to deliver our premium branded
content to our audiences on their preferred platform. Our successes—on
the tablet, as indicated by the million downloads, and on other
platforms—demonstrate that we are ahead of the curve in giving our
audiences what they want,” said Ryan Trotman, Digital Publisher, Rogers
Digital Media.

Canada’s top magazine brands—including Chatelaine, Maclean’s, Sportsnet,
FLARE, HELLO! Canada and several business-to-business titles—are all
available on the tablet via replica apps.These full, interactive
digital editions contain content in addition to what the print versions
offer, including photo galleries, behind-the-scenes videos and audio
tips from the editors.

Rogers Media has more tablet apps than any other Canadian publisher, and
the one million downloads calculation includes only replica
apps—enhanced digital versions of its print magazines. It does not
include the tens of thousands of other downloads of Rogers Publishing
standalone apps for tablets and smartphones.

Digital history
It was back in December 2010 that the iconic Rogers Media’s brand
Maclean’s became the first major consumer magazine in Canada to create
a tablet edition. Since then, Rogers Publishing has been in accelerated
digital growth mode across platforms, and less than three years later
it has 22 publications on tablet, 1.3 million unduplicated unique
visitors each month to its responsive-design websites, more than 60
ebook titles,14 free-standing apps, all its titles on Blackberry and
Android and three iPhone Newsstand apps—several of which are topping
the sales charts. Now, Rogers Media has the largest stable of eBooks
and standalone apps of any Canadian magazine publisher.

Chatelaine’s 10-Minute Fitness app Goes to #1
Among Rogers standalone publishing apps, the Chatelaine 10-Minute
Fitness app has reached #1 in 31 countries (including Canada and many
European and Asian nations) in the highly competitive fitness and
health app category. On iTunes in Canada, it also reached #14 overall
(competing against all apps). Launched in May 2013, it was downloaded
50,000 times in its first month.

More Digital Highlights

  • Among the more than than 60 ebook titles published, the digital-only #GoodMorningEarth: Chris Hadfield went to #2 on Apple’s iBookstore charts for all digital books—second
    only to Dan Brown’s international blockbuster, Inferno
  • HELLO! Canada iPhone app went to #1 on the charts at launch and has
    remained the #1 top free iPhone Newsstand App
  • Upon launching its iPhone app in December 2012, the Maclean’s iPhone app
    went to #1 on Newsstand on the first day, and has remained within the
    top 15 on Newsstand
  • iTunes’ recent “Best new Canadian-made content” featured six Rogers
    publishing iPad and iPhone apps
  • Rogers Publishing websites reach 1.3 million unique visitors, 9 million
    page views and 2.9 million total visits a month
  • All Rogers consumer titles were launched on Google Play when its
    newsstands went live in November and are available on all Android
    devices that Google Play services

Rogers Media magazine replica apps for tablet include:

  • Chatelaine / Châtelaine
  • HELLO! Canada • Maclean’s
  • FLARE
  • Today’s Parent
  • Sportsnet
  • L’actualité
  • LOULOU (French and English)
  • Canadian Business
  • MoneySense
  • plus eight business-to-business titles

Stand-alone tablet apps include:

  • Chatelaine 10-Mintue Fitness
  • Chatelaine Recipe Box
  • Châtelaine Guide Pleine Forme
  • Canadian Business Retire Happy
  • Maclean’s Universities Guidebook
  • Maclean’s Canada’s Most Notorious Criminals

Rogers Media smartphone apps:

  • Maclean’s for iPhone
  • HELLO! Canada for iPhone
  • Canadian Business for iPhone

Rogers Media’s best-selling eBooks:

  • Maclean’s: The Shafia Honour Killing Trial
  • MoneySense: Guide to the Perfect Portfolio (2012)  
  • Maclean’s: #GoodMorningEarth: Chris Hadfield  
  • Maclean’s: Doomed: The Untold Story Behind the Collapse of the Elliot
    Lake
    Mall
  • Maclean’s on Justin Trudeau

Rogers Media magazine titles across all devices are available for
download at: rogersmagazines.com.
rogersmagazines.com

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE:
RCI), is a diversified leading Canadian media company that engages in
television and radio broadcasting, publishing, digital, and sports
entertainment. Rogers Broadcasting has 55 AM and FM radio stations
across Canada; television properties include seven City stations, five
OMNI multicultural television stations, Sportsnet (consisting of four
regional channels and the nationally distributed Sportsnet ONE,
Sportsnet World, and The Score), and The Shopping Channel, a televised
and internet shopping service.  Rogers Publishing produces many
well-known consumer and online magazines, such as Maclean’s,
Chatelaine, L’actualité, Canadian Business, and is the leading
publisher of a number of industry, medical and financial publications.
Rogers Media’s suite of digital assets includes 90+ owned and 300+
premium partnership sites. Rogers Media Inc. owns Rogers Centre
stadium, a year-round sports and entertainment facility, and the
Toronto Blue Jays Baseball Club.

SOURCE: Rogers Media Inc.