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ROGERS MEDIA PREMIERES PRETTY TOUGH AVAILABLE ONLINE, ON iPHONE and iPAD

November 15, 2010

News Releases

TORONTO, Nov. 15 /CNW/ – Rogers Media today announced the exclusive
Canadian premiere of Pretty Tough.  This is the latest series to be added to the Citytv.com multi-screen
initiative, Shorts in the City presented by Nissan. A total of 20 episodes will be released over the coming weeks at
Citytv.com and Rogers on Demand Online. The series will also be
featured on the Shorts in the City free iPad app. On the free iPhone
app, the series is exclusively available to Rogers and Fido customers.

Set in the posh, picturesque world of Malibu, California, Pretty Tough is the story of two teenage sisters on opposite ends of the popularity
spectrum. At this privileged high school, against the backdrop of
high-end lifestyles and higher expectations, their tumultuous
relationship faces the ultimate test when they’re forced to play
together on the soccer field. The series is based on the popular young
adult novel by author Liz Tigelaar. Tigelaar also writes television
dramas; her TV credits include Dawson’s Creek, American Dreams, What About Brian and Brothers & Sisters.

Pretty Tough was directed by Stewart Hendler (Summit Entertainment’s Sorority Row) and produced by Jetpack Media Inc. in collaboration with Vuguru,
Michael Eisner’s independent studio in which Rogers is an investor.¬†
Many other Vuguru titles are currently available as part of Shorts in The City, including: The Booth at the End; the Prom Queen trilogy; Sam Has 7 Friends; Back on Topps; Foreign Body; and The All-For-Nots.

The highly anticipated release of Pretty Tough is the third online premiere through Shorts in the City with more new titles to come in 2011.Pretty Tough is filled with coming of age drama and will keep audiences coming back
week-after-week for more new episodes. It’s part of our on-going
commitment to bring Canadians high-quality scripted shows for digital
platforms,” commented Claude Galipeau, SVP & GM Digital Media, Rogers
Media.

To celebrate the series launch on Citytv.com, Nissan wants to send you
and a friend to Hollywood, California; the backdrop for this classic
tale of sisterhood and romance. Visit www.citytv.com/prettytough to
enter for a chance to win a flight for two to Hollywood, California,
plus two nights accommodation at the Chateau Marmont
(chateaumarmont.com) and $500 spending cash.

Link to trailer and episodes 1-3
http://video.citytv.com/video/show/prettytough/allmedia/4294965862/

About Rogers Media Inc.

Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 53 AM and FM radio stations across Canada. Television
properties include 5 Citytv stations as well as 5 OMNI multicultural
television stations, Rogers Sportsnet and Sportsnet ONE, and the
Shopping Channel, a televised and Internet shopping service. Rogers
Publishing produces many well-known consumer magazines such as
Maclean’s, Chatelaine, Flare, L’actualit√© and Canadian Business, and is
the leading publisher of a number of industry, medical and financial
publications. All media properties are integrated with their own
popular web sites. Rogers Media also owns The Toronto Blue Jays
Baseball Club and Rogers Centre, a year-round sports and entertainment
facility.