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Rogers Media premieres Prom Queen: The Homecoming available online, on iPhone, and iPad

June 30, 2010

News Releases

TORONTO, June 30 /CNW/ – Rogers Media today announced the exclusive
Canadian Premiere of Prom Queen: The Homecoming. The newest
installment in the Prom Queen series, will premiere on July 5,
2010
, and is the latest show to be added to the Citytv.com multi-screen
initiative, Shorts in the City presented by Nissan. A total of 22
episodes will be released over the coming weeks at Citytv.com, Flare.com
and Louloumagazine.com. The series will also be featured on the Shorts
in City free iPad app. On the free iPhone app, the series is exclusively
available to Rogers and Fido customers.

The Prom Queen series was produced by Vuguru, Michael Eisner’s
new media studio in which Rogers is an investor. The first release of Prom
Queen
, achieved worldwide success with 20 million views of the first
season and was nominated for an Emmy in Outstanding Broadband Drama.
Both Prom Queen and Prom Queen: Summer Heat, the first two
series released by Vuguru are also available on Shorts in the City.

The highly anticipated release of Prom Queen: The Homecoming is
the first in a series of premieres through Shorts in the City. “Prom
Queen 3
is filled with drama and excitement; each episode will keep
audiences coming back for more. It’s part of our on-going commitment to
bring Canadians high quality, well produced, online shows,” commented
Claude Galipeau, SVP & GM Digital Media, Rogers Media. Additional shows
will be launching in August and in the fall of this year.

Link to trailer http://video.citytv.com/video/detail/101450593001.000000/season-3-trailer/

About Rogers Media Inc
Rogers Media Inc., a division of
Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers
Broadcasting and Rogers Publishing. Rogers Broadcasting has 53 AM and FM
radio stations across Canada. Television properties include 5 Citytv
stations as well as five OMNI multicultural television stations. Rogers
Sportsnet, Canada’s live event leader, is comprised of four channels,
all of which are available nationally and in high definition, and the
Shopping Channel, is a televised and Internet shopping service. Rogers
Publishing produces many well-known consumer magazines such as
Maclean’s, Chatelaine, Flare, L’actualit√© and Canadian Business, and is
the leading publisher of a number of industry, medical and financial
publications. All media properties are integrated with their own popular
web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club
and Rogers Centre, a year-round sports and entertainment facility.