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Rogers Media Rebrands channel m

August 28, 2008

News Releases
Newest Rogers OMNI Television Station
               Re-launches as Rogers OMNI BC on September 1stVANCOUVER, Aug. 28 /CNW/ - Rogers Media is pleased to announce the
rebranding of diversity broadcaster "channel m" to Rogers OMNI British
Columbia; the station will re-launch as the newest member of the Rogers OMNI
Television family on Monday, September 1st.
    "We are proud to bring the OMNI brand to ethnocultural audiences in
British Columbia and committed to maintaining channel m's local focus while
building on their successes," says Geoff Poulton, Vice President and General
Manager of Television for Rogers Media in Vancouver. "Rogers OMNI BC is
positioned to the benefit of audience and advertiser alike, we re-launch with
a new schedule that has been enhanced by multilingual/multicultural
programming from other OMNI properties; this collaboration will provide
viewers with greater choice and clients with expanded reach."
    Rogers OMNI BC viewers will continue to enjoy programming in no less than
22 languages and 55 hours per week of local programming, including independent
and in-house productions. Regular newscasts remain on the schedule although
they will now be re-branded OMNI News: Language Edition. Familiar faces will
still appear on-air in their respective programmes.
    Where some viewers will notice a difference is on weekends, with OMNI's
new station-wide scheduling of popular, subtitled series Chinese Super Cinema
(Saturdays at 8:00 p.m. PT) and South Asian Bollywood Freetime Movie (Sundays
at 3:00 p.m.).
    In addition, OMNI BC viewers will now be able to enjoy previously untold
stories from Canada's diverse ethnocultural communities -- in non-official
languages on OMNI Language Doc Specials, Sundays at 10:00 a.m. PT and in
English on OMNI Signature Series, Sundays at 8:00 p.m. PT - made possible by
OMNI's Independent Producers Initiative.
    "September 2008 is an exciting time for us as we evolve our national
multilingual/multicultural system," says Madeline Ziniak, National Vice
President of Rogers OMNI Television. "We acknowledge Rogers OMNI BC as a
significant contributor towards furthering the expression of what our logo
symbolizes - inclusion, acceptance and reflection of a diverse Canada."
    Another new member of the Rogers OMNI Television family, Rogers OMNI
Alberta (CJCO in Calgary and CJEO in Edmonton) will launch Monday,
September 15th. Like the other OMNI properties, OMNI Alberta will offer
community-focused locally produced language programming as well as the
opportunity to share ethnocultural issues and stories throughout the expanded
regional markets now served by Rogers OMNI Television.

    About Rogers OMNI British Columbia -

    Rogers OMNI British Columbia is the newly re-branded ethnic television
broadcaster resulting from Rogers' April/08 acquisition of channel m
(CHNM-TV). With 55 hours per week of local programming, including newscasts in
Cantonese, Korean, Mandarin, Punjabi and Tagalog, OMNI BC reflects the diverse
ethnocultural communities of Vancouver and Victoria in 22 languages. In
addition to specializing in Canadian multilingual/multicultural programming,
OMNI BC features popular sitcoms and dramatic series from the US along with
OMNI's station-wide schedule of Chinese Super Cinema and South Asian Bollywood
Freetime Movies.

    About Rogers OMNI Television -

    Rogers OMNI Television is a free, over-the-air multilingual/multicultural
system made up of five regional broadcasters serving nine major markets across
Canada - OMNI BC (Vancouver and Victoria); OMNI Alberta (Calgary and
Edmonton), and flagship stations OMNI.1 and OMNI.2 in Ontario
(Ottawa-Gatineau, London, Kitchener-Waterloo, Hamilton and the Greater Toronto
Area) -- with the collective mandate to reflect Canada's diversity through the
airing of inclusive and accessible programming. All are part of Rogers Media
Inc., a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which
is a diversified Canadian communications and media company. In addition to
specializing in Canadian multilingual/multicultural programming, OMNI
Television carries well-known American and International series and films -
including a station-wide schedule of Chinese Super Cinema and South Asian
Bollywood Freetime Movies.