TORONTO, Aug. 9 /CNW/ – Rogers Media today launched the highly
anticipated online show “The Booth at the End”, through “Shorts
in the City,” a Citytv.com programming initiative in partnership
with Nissan Canada. “The Booth at the End” is part of the widest
multi-screen release of digital video content in Canada.
“We will be featuring “The Booth at the End” in Shorts
in the City on Citytv.com as well as distributing the content on
Rogersondemand.com and other Rogers Digital Media sites. What makes
this program unique in Canada is our approach to windowing content in
non-traditional ways. “The Booth at the End” will air first online and
on mobile and will then migrate to television later in August. This
innovation pushes the boundary of multi-screen initiatives in ways that
no one has seen before,” said Claude Galipeau, SVP & GM Digital Media,
Rogers Media.
“The Booth at the End” centres on a mysterious Man who
sits at a booth at the end of a diner. People come to him with requests
and the Man can make these things happen – for a price. In exchange for
what they want, these individuals must sacrifice their morals and do
deeds normally inconceivable to them. They must return to the Man and
describe every step in detail. As the characters’ tasks begin to
overlap, complications ensue. But the Man never forces anyone to do
anything. It’s always up to them to start – or stop – with one lingering
question: “How far would you go to get what you want?” “The Booth” is
an ensemble cast showcasing well known actors from TV and film,
including: Xander Berkeley (“The Man”), Sarah Clarke (“Sister Carmel”),
Matt Nolan (“James”), Jennifer del Rosario (“Melody”).
“We are thrilled to be presenting the world-wide Canadian exclusive
release of this highly acclaimed online show. This initiative really
speaks to Nissan Canada’s commitment to driving innovation – it’s in
everything that we do,” said Mark McDade, Director, Marketing, Nissan
Canada.
Episodes of the show will be released online weekly ’til the end of
August to keep fans coming back for more.
“OMD, TBWA, Nissan and Rogers Media have broken new ground to provide
free, on demand programming on multiple screens – TV, online and mobile,
available anytime, anywhere. Together, we have redefined content
delivery for today’s consumer,” said Tom Fotheringham, Digital Group
Director, OMD.
About Rogers Media Inc.
Rogers Media Inc., a division of Rogers
Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting
and Rogers Publishing. Rogers Broadcasting has 53 AM and FM radio
stations across Canada. Television properties include 5 Citytv stations
as well as five OMNI multicultural television stations. Rogers
Sportsnet, Canada’s live event leader, is comprised of four channels,
all of which are available nationally and in high definition, and the
Shopping Channel, is a televised and Internet shopping service. Rogers
Publishing produces many well-known consumer magazines such as
Maclean’s, Chatelaine, Flare, L’actualité and Canadian Business, and is
the leading publisher of a number of industry, medical and financial
publications. All media properties are integrated with their own popular
web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club
and Rogers Centre, a year-round sports and entertainment facility.
About Nissan Canada Inc.
Nissan Canada Inc. (NCI) is the
Canadian sales, marketing and distribution subsidiary of Nissan Motor
Limited and Nissan North America, Inc. With offices in Vancouver (BC),
Mississauga (ON), and Kirkland (QC), NCI directly employs 250 full-time
staff. There are 156 independent Nissan dealerships and 29 Infiniti
retailers across Canada. Nissan is dedicated to improving the
environment under the Nissan Green Program 2010, whose key priorities
are reducing CO(2) emissions, cutting other emissions and increasing
recycling. More information about Nissan in Canada and the complete line
of Nissan and Infiniti vehicles can be found online at www.nissan.ca
and www.infiniti.ca.
About OMD
OMD is a full service Global Media Agency operating
under the OMG (Omnicom Media Group) Worldwide umbrella. OMG is Omnicom
Group Inc’s Global Media Company and is part of the largest marketing
and corporate communications companies in the world. OMD Canada was
formed in 1999 and is one of Canada’s top ranked media agencies.
About TBWATORONTO
TBWAToronto (www.tbwa-toronto.com)
creates Disruptive ideas that help drive growth by making brands famous
for clients, including ABSOLUT, Apple, Infiniti, Mars, Nissan,
Petro-Canada and Visa. As a top-ten, worldwide marketing communications
firm, TBWAToronto’s industry-leading Media Arts talent covers paid,
earned, owned and created media. Recent awards include “Best
International Network of the Decade” from Advertising Age in
2010. Fast Company magazine placed TBWA 24th on its 2009 list of
“The World’s 50 Most Innovative Companies” and as an Innovation All-Star
in 2010.