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ROGERS MEDIA TO LAUNCH SPORTSNET MAGAZINE

Canada’s first national bi-weekly sports magazine will leverage the
Rogers Sportsnet brand

TORONTO, June 9, 2011 /CNW/ – Rogers Media today announced that it will
launch Canada’s first national bi-weekly sports magazine, leveraging
Rogers Sportsnet, to connect readers with the premiere source for
sports features and opinion.

Featuring homegrown content produced by a soon-to-be-assembled team of
leading Canadian writers, editors and photojournalists, the magazine
created for our nation’s fans will arrive on newsstands and in
mailboxes across the country starting fall 2011.

When launched, Sportsnet magazine clearly establishes the Sportsnet
brand as one of Canada’s leaders in delivering sports content on
multiple platforms.  On television Rogers Sportsnet connects fans to
their favourite teams and athletes, broadcasting more games of the
National Hockey League and Major League Baseball than any other
Canadian broadcaster. Sportsnet is comprised of five channels: four
regional channels and the nationally distributed Sportsnet ONE.

Over radio airwaves, the Sportsnet brand comes to life for listeners in
Toronto and Calgary on Sportsnet Radio FAN 590 and Sportsnet Radio FAN
960 respectively.

Like its broadcast teammates, Sportsnet magazine will play in the
digital field via its online companion—sportsnet.ca.

The magazine will use the power of the printed word and compelling
visuals to deliver expertise, deep analysis and insight—sports
storytelling from expert insiders with a Canadian regional and national
point-of-view.  Sportsnet magazine will tell the stories that fuel the
passions of millions of Canadians who cram into arenas and stadiums
across the country, and who make sure they’re home in time to watch the
big game.  The magazine will focus on the major professional leagues
and the premier amateur events, with particular focus on the teams and
stars that Canadians care most about.

“Sportsnet magazine will be Canada’s leading source for in-depth
perspective and inside reports on hockey, baseball, football, soccer
and MMA to name just a few,” said Ken Whyte, Executive Vice-President,
Consumer Publishing, Rogers Publishing Limited.  “There’s a unique
audience experience that only magazines can provide and when you
combine that experience with the unmatched reach and power of
Sportsnet’s broadcast and digital platforms, you get a winner for both
the fans and the advertisers.”

Sportsnet magazine will be published 26 times a year and will launch
with a circulation of 100,000 copies.  Details about the team at the
magazine as well as information about how to subscribe and advertise
will be unveiled in the weeks and months to come.

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 55 AM and FM radio stations across Canada. Television
properties include 5 Citytv stations as well as 5 OMNI multicultural
television stations, Rogers Sportsnet, consisting of four regional
channels and the nationally distributed Sportsnet ONE, and the Shopping
Channel, a televised and Internet shopping service. Rogers Publishing
produces many well-known consumer magazines such as Maclean’s,
Chatelaine, Flare, L’actualité and Canadian Business, and is the
leading publisher of a number of industry, medical and financial
publications. All media properties are integrated with their own
popular web sites. Rogers Media also owns The Toronto Blue Jays
Baseball Club and Rogers Centre, a year-round sports and entertainment
facility.