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ROGERS MEDIA'S POOLEXPERT.COM IS NEWER AND BETTER

November 9, 2010

News Releases

TORONTO, Nov. 9 /CNW/ – PoolExpert.com, a fully automated National Hockey League (NHL), Major League Baseball
(MLB) and Formula 1 fantasy online pool manager, has re-launched its
website.  PoolExpert.com’s new look comes complete with usability
changes designed to make it easier to plan, manage and track pools.

In addition, PoolExpert.com has now gone social!  Poolies can now stay
in touch with all the newest information from PoolExpert and engage
with their fellow poolies on Facebook (http://www.facebook.com/poolexpert.com) and Twitter (@poolexpert_en). Users can also stay in touch with the latest sports commentary and
insights with the recently launched PoolExpert blog.

As a result of the redesign, PoolExpert can now deliver a better, faster
and more customized and white label solution to organizations looking
to host pools on their websites.

About PoolExpert.com
PoolExpert.com manages several thousand pools; from small social pools
to large corporate clients with pools larger than 50,000 people. The
PoolExpert.com audience is made up of loyal sports fans across Canada,
with the majority of its audience in Quebec.  PoolExpert.com is
completely bilingual in English and French.  The site was launched in
1999 and was acquired by Rogers Digital Media in 2008.

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 53 AM and FM radio stations across Canada. Television
properties include 5 Citytv stations as well as 5 OMNI multicultural
television stations, Rogers Sportsnet and Sportsnet ONE, and the
Shopping Channel, a televised and Internet shopping service. Rogers
Publishing produces many well-known consumer magazines such as
Maclean’s, Chatelaine, Flare, L’actualité and Canadian Business, and is
the leading publisher of a number of industry, medical and financial
publications. All media properties are integrated with their own
popular web sites. Rogers Media also owns The Toronto Blue Jays
Baseball Club and Rogers Centre, a year-round sports and entertainment
facility.