Response to Multilingual Updates Spurs Addition of Long Form Content
Beginning Tuesday, February 6th
TORONTO, Jan. 31 /CNW/ - Last fall, Rogers OMNI Television became the
first Canadian multilingual broadcaster to digitally stream 60-90 second
updates of its newscasts to five, non-official language communities each
weekday. Visits to this feature have been numerous and in response, OMNI has
opted to post key content from all of its language newscasts - OMNI News:
Cantonese, Italian, Mandarin, Portuguese and South Asian Editions - online @
Effective Tuesday, February 6th, "OMNI News: Online Edition" will launch
to multilingual audiences anywhere in the world, joining the already popular
news updates and adding another first to OMNI's growing list.
"OMNI News has established strong audience numbers in all language
broadcast corridors," says Renato Zane, Vice President of OMNI News. "Even so,
many faithful viewers have contacted us to say how much they'd like to be able
to access OMNI News content outside of our broadcast schedule - to share our
newscasts with relatives back home or to see news in their language of comfort
when they have to leave the country, or simply to stay current if they missed
an episode - and with the launch of OMNI News: Online Edition, now they can."
OMNI News: Online Edition will be posted shortly after the original
broadcast. Each edition will run from 20 to 30 minutes and be largely focused
on local news as covered by OMNI News reporters, with national and
international content featured according to the daily line-up.
Rogers OMNI Television is a free over-the-air system consisting of four
regional broadcasters covering nine markets: in British Columbia (Victoria,
Vancouver, and Fraser Valley); Manitoba (Winnipeg), and Ontario
(Ottawa-Gatineau, London, Kitchener-Waterloo, Hamilton and the Greater Toronto
Area). All Rogers OMNI Television stations are owned and operated by Rogers
Communications in the Rogers Media division, and have the collective mandate
to reflect Canada's diversity through the airing of inclusive and accessible
programming. In addition to specializing in Canadian multicultural,
multilingual and multi-faith programming, OMNI TV also carries well-known
American and International series and films.