TORONTO, July 2 /CNW/ - Rogers Publishing Limited announced today that it has acquired the assets of Employee Benefit News Canada from SourceMedia in a transaction that closed June 30th, 2009. Rogers Publishing is Canada's leading publisher for the financial services industry and already publishes Benefits Canada, Avantages and Working Well, titles written for executive and specialist management responsible for the provision of pension and benefit plans at large Canadian employers. Employee Benefit News Canada also targets the human resources and benefits decision-makers with Canadian benefit responsibilities. New York-based SourceMedia is a leading provider of authoritative information, analysis and insight for the financial services, investment, insurance, accounting and related technology industries. "This is a natural fit for us at Benefits Canada and an exciting expansion of our portfolio," says John Milne, Senior Vice-President, Business & Professional Publishing Group. "The benefits and pension industry is evolving and we are well-positioned to evolve along side it. This acquisition will help us broaden our scope and better serve readers with responsibilities across North America." To meet the challenging information needs of this key audience, Rogers Publishing is re-positioning Employee Benefit News Canada as a cross-border edition of Benefits Canada. Beginning this fall, it will be published six times per year and mailed separately to decision-makers in both Canada and United States. This new edition will have a unique look and feel and will provide decision-makers who have cross-border responsibilities with unique, relevant and timely content. "As the North American economy becomes increasingly integrated, benefit and pension professionals are being called on to make strategic decisions on their plans for both Canada and the United States," says Milne. "We at Rogers Publishing have already built the industry relationships required to serve this audience. Now, we are extending our reach and our expertise." In addition, Rogers Publishing acquires the Canadian Benefits Summit and looks forward to hosting the 3rd annual event next spring. This is a premier educational and networking event for benefit directors, human resource executives, pension managers and financial officers attended by hundred of professionals each year to learn abut the latest trends and technologies shaping the benefits industry. Please visit www.benefitscanada.com. About Rogers Publishing Rogers Publishing, a division of Rogers Media, produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. Rogers Media's various publishing and broadcast properties are also integrated with their own popular web sites. Rogers Media is a division of Rogers Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian communications and media company. For further information about the Rogers group of companies, please visit www.rogers.com.