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Rogers Publishing acquires Employee Benefit News Canada


    TORONTO, July 2 /CNW/ - Rogers Publishing Limited announced today that it
has acquired the assets of Employee Benefit News Canada from SourceMedia in a
transaction that closed June 30th, 2009.
    Rogers Publishing is Canada's leading publisher for the financial
services industry and already publishes Benefits Canada, Avantages and Working
Well, titles written for executive and specialist management responsible for
the provision of pension and benefit plans at large Canadian employers.
Employee Benefit News Canada also targets the human resources and benefits
decision-makers with Canadian benefit responsibilities.
    New York-based SourceMedia is a leading provider of authoritative
information, analysis and insight for the financial services, investment,
insurance, accounting and related technology industries.
    "This is a natural fit for us at Benefits Canada and an exciting
expansion of our portfolio," says John Milne, Senior Vice-President, Business
& Professional Publishing Group. "The benefits and pension industry is
evolving and we are well-positioned to evolve along side it. This acquisition
will help us broaden our scope and better serve readers with responsibilities
across North America."
    To meet the challenging information needs of this key audience, Rogers
Publishing is re-positioning Employee Benefit News Canada as a cross-border
edition of Benefits Canada. Beginning this fall, it will be published six
times per year and mailed separately to decision-makers in both Canada and
United States. This new edition will have a unique look and feel and will
provide decision-makers who have cross-border responsibilities with unique,
relevant and timely content.
    "As the North American economy becomes increasingly integrated, benefit
and pension professionals are being called on to make strategic decisions on
their plans for both Canada and the United States," says Milne. "We at Rogers
Publishing have already built the industry relationships required to serve
this audience. Now, we are extending our reach and our expertise."
    In addition, Rogers Publishing acquires the Canadian Benefits Summit and
looks forward to hosting the 3rd annual event next spring. This is a premier
educational and networking event for benefit directors, human resource
executives, pension managers and financial officers attended by hundred of
professionals each year to learn abut the latest trends and technologies
shaping the benefits industry.
    Please visit www.benefitscanada.com.

    About Rogers Publishing

    Rogers Publishing, a division of Rogers Media, produces many well-known
consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and
Canadian Business, and is the leading publisher of a number of industry,
medical and financial publications. Rogers Media's various publishing and
broadcast properties are also integrated with their own popular web sites.
Rogers Media is a division of Rogers Communications Inc. (TSX: RCI; NYSE:
RCI), a diversified Canadian communications and media company. For further
information about the Rogers group of companies, please visit www.rogers.com.