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Rogers Publishing appoints new publisher to Châtelaine, Quebec's most influential women's magazine
May 19, 2009
MONTREAL, May 19 /CNW/ - Marc Blondeau, Senior Vice-President of Consumer Publishing, Rogers Publishing Limited, today announced expanded responsibility for Marie-José Desmarais by appointing her to the position of Publisher at Châtelaine. Desmarais assumes the role of publisher for Quebec's most influential women's media brand in addition to her current role as publisher of the French and English editions of LOULOU. "Marie-José is one of the most respected talents in the industry - both nationally and here in Quebec," said Blondeau. "We're very excited about the next chapter that will unfold under her leadership." "I am delighted at the opportunity to lead the very talented team at Châtelaine," said Desmarais. "The magazine holds a unique place in the hearts of the women of Quebec. It's an honour to assume such a key role at a publication that is so intricately woven into the fabric of women's lives." Since its launch, Châtelaine has consistently been the magazine of record for Quebec women and will celebrate its 50th anniversary next year. The award-winning publication has enjoyed particularly heightened relevance since it was redesigned in 2002 by Lise Ravary, who was at that time Châtelaine's editor-in-chief. Ravary is currently vice-president and editorial director, women's titles and new print products at Rogers Consumer Publishing. In her more than two decades in magazine publishing, Desmarais has served in a variety of important and high-profile roles at several publications. From 1992 to 1999, she contributed to Châtelaine magazine while raising two children. She later became lifestyle director for the publication. In 2004, she was appointed as the founding editor-in-chief at LOULOU magazines - overseeing the content of a brand that became the envy of the industry as it established itself as the most successful (and only) French/English launch of its kind in the country. In 2006, she also assumed the role of publisher for the magazines. Desmarais was active in making LOULOU a multi-platform brand, successful both in its print and web incarnations - an area where she intends to focus in her new role at Châtelaine. Since late 2008, she has been the acting editor of Châtelaine, working closely with Kerry Mitchell, publisher of Châtelaine and Chatelaine. Mitchell will continue to lead the day-to-day management of Chatelaine while also driving overall brand strategy and growth at both Châtelaine and Chatelaine. Mitchell and Desmarais will continue to collaborate closely as Desmarais assumes her new role - working together to build on the legacy of Canada's leading women's media brand. Desmarais' first priority will be to recruit the publication's next editor-in-chief, who will report directly to her. About Rogers Publishing Limited Rogers Publishing Limited (RPL) (TSX: RCI; NYSE: RCI), a division of Rogers Media Inc., produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. Rogers Publishing also offers a complete suite of marketing solutions for its advertising clients, including BzzAgents word-of-mouth marketing campaigns and custom publishing solutions. All media properties are integrated with their own popular websites. For further information about the Rogers group of companies, please visit www.rogers.com.