TORONTO, April 28 /CNW/ - Rogers Publishing Limited today announced that
it will consolidate the auditing of magazine circulation with the Audit Bureau
of Circulations (ABC). Previously, 26 Rogers magazines were audited by ABC.
This change will result in a shift of another 26 publications away from BPA
Worldwide for a total of 52 magazines that will be audited by ABC.
"Our discussions with members of the Canadian Media Directors' Council
and others in the advertising community have revealed a desire for consistent
rules and comparability of circulation information. As a Canadian publishing
leader, we feel it's important to respond to that need," said Brian Segal, CEO
of Rogers Publishing. "We thank BPA Worldwide for the professional work they
have done for us over the years."
Among the magazines to move from BPA Worldwide to ABC are seven in
Rogers' Consumer Publishing Group and 19 in its Business & Professional
Publishing Group. The presidents of both BPA Worldwide and ABC have committed
to an orderly transition that will ensure that the needs of the advertising
community continue to be met seamlessly.
Among the publications moving to ABC are Baby & Toddler, Cosmetics, Mère
Nouvelle, Mon Enfant, Newborn, Pregnancy & Birth, Ontario Out of Doors,
Canadian Printer, CARD, Canadian Contractor, Canadian Grocer, Canadian
Insurance, Canadian Metalworking, Canadian Packaging, Coatings, Design
Engineering, Food in Canada, Hardware Merchandising, Heating Plumbing Air
Conditioning, Le Journal Industriel du Québec, Materials Management &
Distribution, Meetings & Incentive Travel, Onsite, Plant, Plastics In Canada,
and Purchasing B2B.
A complete list of Rogers publications including information about each
brand is available at rogerspublishing.ca
About Rogers Publishing Limited
Rogers Publishing Limited (RPL) (TSX: RCI; NYSE: RG), a division of
Rogers Media Inc., produces many well-known consumer magazines such as
Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the
leading publisher of a number of industry, medical and financial publications.
Rogers Publishing also offers a complete suite of marketing solutions for its
advertising clients, including BzzAgents word-of-mouth marketing campaigns and
custom publishing solutions. All media properties are integrated with their
own popular websites. For further information about the Rogers group of
companies, please visit www.rogers.com.