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Rogers Radio Launches SONiC; Top 40 Hits Super-Serving Listeners in Chilliwack, Abbotsford, and Vancouver

August 17, 2011

News Releases

– Playing 10,000 songs commercial free to kick off new radio station –
– Commitment to listeners with ‘The SONiC Promise‘ –

CHILLIWACK, BC, Aug. 17, 2011 /CNW/ – Rogers Radio introduces listeners
to an exciting new radio station with the launch of SONiC at 107.5 Chilliwack, 92.5 Abbotsford, and 104.9 Vancouver. The Top 40
station hit the airwaves today at 8:35 a.m. PTSONiC can also be heard online and through mobile devices at sonicnation.ca.

SONiC launched today with a pledge to play 10,000 songs in a row with no
commercial interruption.  The station will feature artists such as Katy
Perry
, LMFAO, David Guetta, Marianas Trench, Lady Gaga, Lil Wayne,
Drake, Eric Solomon, Black Eyed Peas, Pitbull, Ke$ha, Down With
Webster, and Chilliwack’s These Kids Wear Crowns, among others.

“SONiC speaks to a younger audience and represents a commitment to the
next generation of listeners who will help grow the future of radio in
our markets,” said Geoff Poulton, Vice-President and General Manager,
Rogers Radio, British Columbia.  “There is a huge appetite for new
music, and this format will better serve listeners in our communities.”

The SONiC Promise is a vow no other station can offer – a commitment to SONiC‘s listeners to discover and play new music first, and always run fewer
commercials.

Additional details about SONiC‘s on-air talent and programming lineup will be announced in the coming
weeks.

Rogers Media Inc. is a division of Rogers Communications Inc., (TSX:
RCI; NYSE: RCI), which operates Rogers Broadcasting, Rogers Publishing,
Rogers Digital, The Toronto Blue Jays Baseball Club and the Rogers
Centre.  Television properties include 5 Citytv stations, 5 OMNI
Television multicultural stations, specialty channel OLN, digital
channels FX Canada, G4, and The Biography Channel, Rogers Sportsnet,
which is comprised of five nationally-available channels, and The
Shopping Channel, a televised and Internet shopping service.  Radio
properties include 55 AM and FM stations across Canada.  Rogers
Publishing produces many well-known consumer magazines, such as
Maclean’s, Chatelaine, Flare, L’actualité and Canadian Business.  All
media properties are integrated with their own popular websites.