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Rogers Redefines TV Viewing with Recommendation App for NextBox

November 13, 2013

News Releases

First Canadian cable company to introduce app that provides on-screen
entertainment suggestions based on customers’ real-time viewing

Customers can easily navigate double the movies and shows On Demand
served up by NextBox

TORONTO, Nov. 13, 2013 /CNW/ – Rogers Communications unveiled today a
Recommendation App for NextBox that takes TV viewing to the next level.
With twice as many movies and TV shows On Demand compared to Fibe™, the
new recommendation tool allows Rogers customers to dive deep into their
entertainment libraries and discover more programming within their
cable packages. The app gives access to personalized live, rental, On
Demand and previously recorded program recommendations displayed right
on TV screens.

“We are committed to providing the best entertainment and in-home video
experiences for our customers. The Recommendation App is a cable
industry first and an evolution of our NextBox experience that lets
customers spend less time searching and more time being entertained,”
said David Purdy, senior vice-president, content, Rogers
Communications. “Canadians can now explore and uncover more programming
that appeals to their individual tastes, from the most popular original
series to niche specialty channels.”

Naturally integrated into the TV viewing experience and accessible in a
variety of non-intrusive ways, the app recommends similar programs
based on what customers are currently viewing or just finished
watching. Recommendations are accessed in PVR mode, On Demand, through
search or live TV listings. App highlights include:

  • Press the “Info” or “Guide” buttons on the remote, scroll over to the
    information icon and a prompt will appear.
  • Select “More Like This Show” from the prompt to review a list of
    recommended titles.
  • Viewers can also discover even more titles by selecting the new “Most
    Watched” menu, which reveals the popular TV shows, movies, and channels
    viewed by Rogers customers at that time.
  • Recommendations are based on the preferred genre, director and starring
    actors, and are personalized to the current program the customer is
    watching.

The Recommendation App is part of the NextBox 3.0 experience that gives
viewers unprecedented access to record up to eight HD programs at one
time, one TB of PVR storage capacity and watch twice as many movies and
shows On Demand when compared to Fibe™. The app is rolling out to
Rogers customers with NextBox 2.0 and 3.0 in Ontario. For more
information visit www.rogers.com/NextBox.

Rogers also announced today that customers can easily discover a breadth
of premium children’s TV programs all in one spot with Rogers Kids Zone
on Ch. 200 and via Rogers Anyplace TV on multiple screens. Kids Zone is a safe, family-friendly entertainment
destination, home to hundreds of wholesome and engaging TV shows and
movies for children.

About Rogers
Rogers Communications is a diversified Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high-speed Internet and telephony. Through Rogers Media we
are engaged in radio and television broadcasting, televised shopping,
magazines and trade publications, sports entertainment, and digital
media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A
and RCI.B) and on the New York Stock Exchange (NYSE: RCI).

SOURCE Rogers Communications Inc.