Skip to main content

Rogers Renews Partnership with Major League Baseball

January 8, 2014

News Releases

-MLB Network Launches in Canada Today-
-Sportsnet, MLB and MLBAM Announce Eight-Year Multimedia Rights

TORONTO, Jan. 8, 2014 /CNW/ – Rogers Communications today announced it
has extended its longstanding partnership with Major League Baseball
(MLB), headlined by a Rogers first-to-market launch of MLB Network in
Canada on Rogers digital television and an eight-year multiplatform
broadcast rights extension with MLB, MLB Advanced Media and Sportsnet
through 2021.

MLB Network, the 24-hour network dedicated to all things baseball,
launched today on Rogers, marking the first time the network is
available in Canada.  In addition to its exclusive coverage of the 2014
Baseball Hall of Fame election today, MLB Network’s year-round
programming features live games, news, highlights, and some of the
game’s top analysts, including former Blue Jays players Mark DeRosa, Al
, Kevin Millar and Dan Plesac. MLB Network will be available to
Rogers digital TV customers in Ontario* at this time on channel 415,
and is in free preview from today through the end of April.

“At Rogers, we are committed to providing Canadians access to
world-class sports. We live and breathe baseball, and continue to be
the multiplatform Blue Jays destination for fans,” said David Purdy,
Senior Vice President, Content, Rogers Communications. “We are thrilled
to launch MLB Network for the first time in Canada; our customers will
experience even more premium baseball action and analysis than ever

“Baseball’s popularity throughout Canada continues to grow, and this
deal is a reflection of the demand we hear from fans across the country
for more baseball content,” said Tim Brosnan, Executive Vice President,
Business, Major League Baseball. “In addition to the World Series,
Postseason, All-Star Game and hundreds of live regular season games
this agreement will bring to Canada, we are particularly pleased that
our Canadian fans will finally have access to the 24/7 year-round
coverage of the sport that MLB Network provides.”

“Securing distribution in Canada is a landmark moment for MLB Network
and we are excited to bring our comprehensive baseball coverage, access
and perspective to Rogers digital TV customers,” said Tony Petitti,
President and CEO of MLB Network. “This partnership further expands our
reach beyond the United States and helps accomplish our goal of
bringing MLB Network to as many fans as possible.”

The new agreement between MLB, MLB Advanced Media and Sportsnet,
beginning this year and continuing through the 2021 season, features a
comprehensive suite of multimedia rights for television, online and
mobile. As part of the new package, Sportsnet will continue to deliver
nearly 300 MLB games each year, including hundreds of regular season
games, plus the MLB All-Star Game, Home Run Derby and the MLB
Postseason including the World Series.

“This agreement furthers Sportsnet’s commitment to providing Canadians
with premium sports content all year long.  With MLB secured long-term,
combined with our world-class sports content throughout the winter
months, Sportsnet is well-positioned to become Canada’s #1 sports
destination for many years to come,” said Scott Moore, President of
Broadcast, Rogers Media.

Sportsnet has been broadcasting MLB games since 2003.  The eight-year
multiplatform extension with MLB complements Sportsnet’s rights package
with the Toronto Blue Jays for exclusive Canadian coverage of all Blue
Jays games. Sportsnet will announce its 2014 MLB and Toronto Blue Jays
spring training and regular season broadcast schedule in the coming

*MLB Network is available in the Digital VIP package for Rogers customers
in Ontario upon launch

Social Media Links
Official website, Sportsnet
Like Sportsnet
Follow Sportsnet @Sportsnet
Follow Sportsnet PR @SportsnetPR

About Rogers Communications
Rogers Communications is a diversified Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high speed Internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, sports entertainment, and
digital media. We are publicly traded on the Toronto Stock Exchange
(TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
For further information about the Rogers group of companies, please

About Sportsnet
Sportsnet connects Canadian sports fans to their favourite teams and
athletes, using five platforms: TV, Radio, Print, Online and Mobile.
Sportsnet is Fuelled By Fans, and delivers storytelling on a local,
regional, national and global level. The multiplatform brand consists
of Sportsnet,, Sportsnet 590 The FAN, Sportsnet 960 The
FAN, Sportsnet magazine, Sportsnet Mobile and the Hockey Central app on iPad and
Playbook.  Sportsnet consists of four regional channels (Sportsnet
East, Ontario, West and Pacific), and the nationally-distributed
Sportsnet ONE, Sportsnet World, and Sportsnet 360. Sportsnet is the
Canadian leader in NHL and MLB television broadcasts and is home to 162
Toronto Blue Jays games, plus MLB Playoffs and the World Series. 
Sportsnet is an official licensed broadcaster of the 2014 FIFA World
Cup BrazilTM and also offers an exciting sports lineup including the NFL, the
Memorial Cup, CIS Vanier Cup, Ultimate Fighting Championship®, Grand Slam of Curling, IZOD IndyCar Series, the Rogers Cup tennis
tournament, and extensive soccer programming including Barclays Premier
League, UEFA Champions League, UEFA Europa League, MLS Vancouver
Whitecaps FC, CONCACAF and Canadian national team matches for men and
women. Connected is the network’s nightly news program, providing regional and national
coverage of the day’s events in the world of sports.

About MLB Network:
MLB Network is the ultimate television destination for baseball fans,
featuring the multiple Emmy Award-winning MLB Tonight, live regular season and Postseason game telecasts, original
programming, highlights, and insights and analysis from the best in the
business, including Bob Costas, Peter Gammons, Jim Kaat, Al Leiter and
Harold Reynolds. MLB Network debuted on January 1, 2009 in a
record-setting 50 million homes and is currently distributed in
approximately 70 million homes throughout the U.S., Canada and Puerto
Rico. For more information and to find MLB Network in your area, go to

SOURCE Rogers Media