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ROGERS SPORTSNET AND CITYTV RENEW NFL SUNDAY AGREEMENT FOR FOUR YEARS

September 10, 2010

News Releases

TORONTO, Sept. 10 /CNW/ – Rogers Sportsnet and Citytv have
scored again with a four-year renewal with the National Football League
to continue broadcasting the Sunday 4 p.m. (ET) games.

Football fans were well served last year with a choice of two high
definition games, thanks to a combination of games broadcast on Citytv
and Sportsnet East, Sportsnet Ontario, Sportsnet West and Sportsnet
Pacific channels at 4 p.m. (ET).  The Rogers Media networks will
continue to broadcast two games in each region of Canada for the
duration of the renewal.

“We are excited to have the NFL back on our network,” said
Doug Beeforth, President, Rogers Sportsnet
. “This agreement ensures
that fans will have a choice of two high-definition games at 4 p.m.,
thanks to Sportsnet and Citytv.”

“By teaming up with the NFL, we’ve guaranteed football fans another four
year run to continue enjoying the football season on Citytv,” commented
Malcolm Dunlop, EVP Programming, Rogers Media Television
.  “We’re
thrilled to have renewed this opportunity along with Rogers Sportsnet.” 

“We are very pleased to continue our relationship with Rogers for Sunday
afternoon NFL football at 4pm,” said Hans Schroeder, the NFL’s
Vice President of Media Strategy and Development
.  “This agreement
ensures that our fans will continue to have great access to NFL games on
Sunday afternoon.”

Rogers Sportsnet, Canada’s source for high-definition, live-event
sports, consists of five channels: Rogers Sportsnet ONE, Rogers
Sportsnet East, Rogers Sportsnet Ontario, Rogers Sportsnet West and
Rogers Sportsnet Pacific.  Sportsnet Connected is the network’s news
program, which provides coverage of news and highlights from around the
world of sports, including the NFL. 

Citytv™ television stations in Toronto, Vancouver, Calgary,
Edmonton and Winnipeg offer viewers intensely-local, urban-oriented,
culturally-diverse television programming. A distinct alternative to
other conventional television stations, Citytv engages its
viewers with dynamic on-air personalities and delivers an entertaining
mix of news, local-interactive formats such as: Breakfast Television and
CityLine; as well as local Canadian and US acquired prime time
entertainment programming. Citytv is a part of Rogers
Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI
and NYSE: RCI) which is a diversified Canadian communications and media
company. For more information on Citytv stations and programming,
visit Citytv.com.